As the Global Digital Innovation Director at Louis Vuitton, I lead innovative new businesses for the Louis Vuitton Maison within the LVMH group, in the 60 countries, linking strategy and technologies to increase brand desirability and turn over. In 2011, I joined Louis Vuitton and created the Experience and Performance Digital division, responsible for defining the Maison's digital ecosystem. My abilities to link strategy and new technologies led me to found in 2017 the Digital Innovation Department. I built the foundations of one of the world’s largest Luxury blockchain consortiums: the Aura Blockchain Consortium. I also created and developed the first client full VR experience, Asnières Immersive, as well as Louis Vuitton VIA, the Maison's first exclusive Digital Collectibles collection. As part of my role, I am also in charge of leading the change brought by Artificial intelligence and generative AI across the Louis Vuitton value chain. Previously, I spent 10 years within agencies, directing marketing intelligence entities and consulting divisions to help brands like Coca-Cola, IBM and Nestle drive transformation. As board member of both agencies FCB and Ogilvy, I led the strategy and build new businesses within these agencies to increase market leadership and turn over.