My career has spanned across magazines, art & cultural institutions, various non-profits, design studios, and advertising agencies. I love leading digital-first teams in creating award-worthy work through medium-agnostic campaigns: specifically through web, social, and activation channels. My favorite punctuation mark is the dash – in any of its forms. I am a T-shaped leader, with deep knowledge of technology & culture and how it interplays with creative and strategy through the lens of production. I have established new departments with a focus in innovation and maintainability. I oversee the ever-evolving relationship between design and technology, ensuring a creative-first and concept-driven approach for both studio and clients alike. My goal is to develop new approaches for brands to connect with audiences through emerging technologies and multi-layered, practical digital engagement. On the technical side, I have hands-on experience with every layer of the application stack. I have created infrastructure on AWS and GCP that has not only had to scale globally (with localization), but also handling scales of 50K+ concurrent user requests at a time. I have integrated back end systems with third party systems and experimental algorithms. However, my specialty lies in developing highly reactive front end websites, whether those be large API-powered platforms or a canvas-driven microsites. A sample day at work for me is where I: – was in the post-production edit bay with a client, copywriting for 5 supercut concepts I came up, – code reviewed a DevOps pull request during the final sprint of a social campaign hub website, – wrote the brand strategy upfront for a pitch deck, – and guided resourcing and budget for an upcoming project. Tools I use often: Amazon Web Services, GCP, Python, Node, RoR, ES6+ Javascript, Webpack, React, Vue: but I can use anything really. Also, I watch many, many movies: https://letterboxd.com/atran/