I work as the Global Lead for Publicis Media Content and Innovation, a specialist division of Publicis Media focused on delivering content, entertainment and innovation-led solutions for brands. I lead the coordination of our global content network, support global clients in key specialisms and ensure we continue to evolve our product and service offering. A key focus is on ensuring we deliver consistent, high quality services to our global clients and continuously innovate our content and innovation offering to reflect new platform trends and audience behaviours. The service and product areas that that I currently oversee are as follows - - Content Intelligence and Strategy: data-driven owned and earned channel strategy - Social and Influencer marketing: native social content, community management and all aspects of influencer marketing - Media, and Entertainment Partnerships: developing brand partnerships and integrations with partners across the spectrum - broadcast, digital, streaming services, audio. - Gaming: streamer collaborations, in-game integrations ad eSports - Innovation - unlocking the power of immersive environments and web3 powered experiences for our clients