Company Info for lionvault.com | Icebreaker

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Company Info for lionvault.com | Icebreaker

Squarespace - Website Expired

Squarespace - Website Expired

4 members

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lionvault.com

Members

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I work as the Global Lead for Publicis Media Content and Innovation, a specialist division of Publicis Media focused on delivering content, entertainment and innovation-led solutions for brands. I lead the coordination of our global content network, support global clients in key specialisms and ensure we continue to evolve our product and service offering. A key focus is on ensuring we deliver consistent, high quality services to our global clients and continuously innovate our content and innovation offering to reflect new platform trends and audience behaviours. The service and product areas that that I currently oversee are as follows - - Content Intelligence and Strategy: data-driven owned and earned channel strategy - Social and Influencer marketing: native social content, community management and all aspects of influencer marketing - Media, and Entertainment Partnerships: developing brand partnerships and integrations with partners across the spectrum - broadcast, digital, streaming services, audio. - Gaming: streamer collaborations, in-game integrations ad eSports - Innovation - unlocking the power of immersive environments and web3 powered experiences for our clients

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Director, Global Content at Publicis Groupe

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Global content and gaming strategist driving innovation, commercial growth, and scalable content solutions. Focused on developing high-impact brand collaborations, shaping thought leadership, and advancing the role of gaming in content marketing.

Cynthia Glasbrenner

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Entrepreneurial-minded media leader with substantial experience in driving revenue growth, cultivating top-tier talent, and pioneering innovative strategies in the digital media landscape. Recognized for building high-functioning teams, steering groundbreaking media campaigns for leading brands, securing new business opportunities, and identifying viable consumer segments. Expertise in digital (AI, Gaming, Display, Social, Video, DTC, & DR) and offline marketing/media realms. Ability to expand full funnel, omni-channel media programs, and oversee digital marketing channels. Spearheaded market penetration strategies opening new channels and establishing strategic partnerships across CPG, QSR, Pharma, Telcom, Finance, and Beauty. Actively involved in AI, Blockchain, NFT, Gaming and Metaverse activation strategies.