I love parrots. When I’m not working on growth marketing strategies, I train parrots so they can roam freely at day and come home by night. Sounds perfect, right? But one day one of my parrots didn’t come home. The next day, I set up geo-targeted ads that covered a 2-mile radius around my home. Just hours later my parrot was home safe. Achieving precise results in the most efficient way possible is also what I do at work. As the former VP of Product at La Haus, I spearheaded a team that created La Haus Fraction, a model that allows retail and enterprise investors to invest in small portions of a property without worrying about property management. ‘Cabo Mar’, our first project, is a luxury fractional apartment building in Cartagena, Colombia that hit all-time revenue records at launch, leading to front page and center fold features on the most prominent newspapers across Latin America. These days, I’m back at Toptal where I serve as principal Growth Marketing Strategist. Before this, I was the VP of Growth Marketing and helped increase revenue by 10x with sustained year-on-year growth for 6 years. Before Toptal and La Haus, I founded the companies Postcron and Electronia. I served as CEO of Postcron, a social media post scheduling platform with clients in over 20 countries. It’s still going stong today even after I sold it in 2015. Electronia, my first company, was a dropshipping network that doubled as a marketplace for college students to sell digital cameras and laptops on. Despite Argentina restricting foreign trade in 2010, Electronia weathered the storm and kept thriving.