
I love parrots. When I’m not working on growth marketing strategies, I train parrots so they can roam freely at day and come home by night. Sounds perfect, right? But one day one of my parrots didn’t come home. The next day, I set up geo-targeted ads that covered a 2-mile radius around my home. Just hours later my parrot was home safe. Achieving precise results in the most efficient way possible is also what I do at work. As the former VP of Product at La Haus, I spearheaded a team that created La Haus Fraction, a model that allows retail and enterprise investors to invest in small portions of a property without worrying about property management. ‘Cabo Mar’, our first project, is a luxury fractional apartment building in Cartagena, Colombia that hit all-time revenue records at launch, leading to front page and center fold features on the most prominent newspapers across Latin America. These days, I’m back at Toptal where I serve as principal Growth Marketing Strategist. Before this, I was the VP of Growth Marketing and helped increase revenue by 10x with sustained year-on-year growth for 6 years. Before Toptal and La Haus, I founded the companies Postcron and Electronia. I served as CEO of Postcron, a social media post scheduling platform with clients in over 20 countries. It’s still going stong today even after I sold it in 2015. Electronia, my first company, was a dropshipping network that doubled as a marketplace for college students to sell digital cameras and laptops on. Despite Argentina restricting foreign trade in 2010, Electronia weathered the storm and kept thriving.
Principal Growth Marketing Strategist
Toptal
• www.linkedin.com/company/toptal
• Full-time
Jan 2023 - Present
Managing Director
Fundación Loros
• www.linkedin.com/company/fundaci%C3%B3n-loros
Apr 2022 - Present
Villanueva, Bolívar, Colombia
Vice President of Product - Marketplace & Buyer Products
La Haus
• www.linkedin.com/company/lahaus
• Full-time
Nov 2021 - Jan 2023
Colombia
Vice President, Growth Marketing
Toptal
• www.linkedin.com/company/toptal
• Full-time
Mar 2020 - Nov 2021
Senior Director of SEO
Toptal
• www.linkedin.com/company/toptal
May 2019 - Mar 2020
Director of SEO
Toptal
• www.linkedin.com/company/toptal
May 2018 - May 2019
Growth Marketing & Analytics Advisor
Toptal
• www.linkedin.com/company/toptal
Feb 2017 - May 2018
Lecturer
HARBOUR.SPACE
• www.linkedin.com/school/harbour-space
Apr 2019 - Mar 2020
Barcelona Area, Spain
Founder & CEO
Grupo Electronia
• Full-time
Mar 2007 - May 2012
Córdoba, Argentina
toptal.com
rockstart.com
koandina.com
tenaris.com
lahaus.com
Cartagena, Bolívar, Colombia