As tough as it is to achieve “rapid-growth” sales (CAGR of 20-40%), operating at “hypergrowth” (over 40% CAGR) demands a far higher level of skills. I know, because I achieved 79-200% CAGR internationally for five straight years for one of the fastest-growing “unicorns” in Silicon Valley, from the ground-up to over $200M. Over the years, I learned that achieving this level of consistent high revenue growth requires several key attributes and disciplines from the Chief Revenue Officer, most notably: * Doing your own original research, thinking and strategy development * implementing and evolving your strategies and processes relentlessly * Working openly across the organization while owning your own performance * Deriving hard-hitting “bankable” insights based on digging much deeper than others * Finding the best possible people, then training and leading for maximum performance As each level of sales performance is reached, I have found that assumptions, strategy, processes and people need to be reviewed and updated - often significantly. The top CROs know that simply working harder or squeezing out further efficiencies are not enough to go from “rapid-growth” sales to “hypergrowth”, and maintaining it. Hypergrowth requires a fundamentally different approach. It requires a sales strategy that is strategically engineered from the outset, designed specifically for the organization and constantly refined. The result is surprisingly predictable high-performance sales. To illustrate, my CFO couldn’t believe it at first when I was able to accurately predict my highly aggressive revenue targets. (And yet we delivered 100%-200% CAGR every year, except our “worst” year of 79%.) This approach and level of revenue performance isn’t for most businesses. However, it is exactly what’s required for highly ambitious sales-oriented companies and their CROs. If your business is looking for sustained hyper growth revenue performance, message me here or email me at al.west@ymail.com.