I come with 10+ years of experience in Digital Marketing, eCommerce & Account Management Web2. Started my career at Fashion & You where I learnt about the digital space from ground up; while working with the analytics & marketing teams round the clock in scaling one of the 1st fashion portals of India at the time. Subsequently, moved on to full time performance marketing roles in companies like Indianroots (NDTV), eBay & Shiprocket where I have continued to hone my skills as an Digital marketing expert and make considerable business impact by constant innovation. In my last job role, I worked at Baazi Games handling User Acquisition marketing for there portfolio of brands which involved working with an annual budget of 30 Crore INR (~4M USD). My approach towards Digital Marketing is simply “data driven decision making”. My strength remains my deep commitment towards the projects I take up, extensive product knowledge in the domain I work and innate problem solving skills. My mantra is to constantly stay ahead of the curve. It’s a rampantly evolving space and the faster you adapt, the better you fare. I spend my free time, playing online games, deep-diving into Web3 projects, figuring out good long term investment bets and surprise cooking for my spouse.