IndianRoots.com - NDTV Ethnic Retail Ltd | 1,567 followers on LinkedIn. http://www.indianroots.com/about-us/ Let's start from the beginning. When our family and friends abroad talked about missing Indian television - the soaps, the dramas, the news, the hindi movies – it made sense for us, NDTV, as broadcasters, to extend our television channels' distribution across continents. The response was very positive as people felt connected to India, despite the physical distance.