I'm a user experience lead and experimentation strategist with expertise in developing A/B testing and UX research programs. I've built and scaled data-informed mixed methodology programs at large-scale ecommerce and fintech companies. I lift primary KPIs through data-driven multivariate and A/B testing, research-backed UX/UI design, and personalization (or should I say personalisation for European friends? 😉). On most weeknights I'm either coding or deep diving into data science topics to satiate my curiosity. Otherwise, you'll find me rock climbing or trail running with my two pups in the great outdoors.