Conversion | The World's Leading Dedicated CRO Agency | Icebreaker

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Conversion | The World's Leading Dedicated CRO Agency | Icebreaker

Conversion | The World's Leading Dedicated CRO Agency

Conversion | The World's Leading Dedicated CRO Agency

Conversion is a global CRO agency. We work with forward-thinking brands to improve their websites and businesses. Trusted by Microsoft, Meta, Dominos, Tommy Hilfiger, Enterprise, Vodafone, and Dollar Shave Club.

6 members

Contact info

Link

conversion.com

Members

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As the SVP of Marketing at Backlight, I lead a team of talented marketers who are passionate about creating best-in-class online B2C and B2B marketing experiences. With over 15 years of experience in the marketing industry, I have a proven track record of evolving web marketing strategies and systems, leveraging my expertise in conversion rate optimization, SEO/SEM, performance marketing, paid social, and email. My greatest joy comes from forming and leveling-up teams, and then working together to complete challenging and rewarding projects, on-time and on-budget. I am also a 3x LinkedIn Learning author, a course instructor for Hootsuite ASMS, and a professional Scrum Master. My goal is to empower my team and my clients to achieve their marketing objectives and grow their businesses.

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I’ve built, scaled, and sold a company from the ground up, focusing on strong leadership teams, a cohesive culture, and customer experience. Now, I’m looking to invest in established businesses where retiring entrepreneurs are seeking new leadership to continue their legacy. I can help businesses upgrade culture, digitize operations, and refresh marketing to stay competitive and grow in today’s market. If you’re planning a transition or know of opportunities that could benefit from new direction, let’s connect. “There is always a better way.” ― Thomas A. Edison

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HR Director at Conversion.com and Bunnyfoot

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Analytics @ Intuit 👨🏽‍💻📊📈 | CRO & Experimentation 👨🏽‍🔬 | Digital Marketing 📢

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Delivery Manager at Co-op

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I'm a user experience lead and experimentation strategist with expertise in developing A/B testing and UX research programs. I've built and scaled data-informed mixed methodology programs at large-scale ecommerce and fintech companies. I lift primary KPIs through data-driven multivariate and A/B testing, research-backed UX/UI design, and personalization (or should I say personalisation for European friends? 😉). On most weeknights I'm either coding or deep diving into data science topics to satiate my curiosity. Otherwise, you'll find me rock climbing or trail running with my two pups in the great outdoors.