Strategic thinker with more than a decade of experience in market intelligence, competitive intelligence, primary research, and win-loss analysis, currently driving insights at EY (previously at Deloitte). Passionate about translating complex data into compelling stories that drive business decisions. Skilled in external research vendor management, stakeholder engagement, and team leadership, ensuring high-impact outcomes across global markets. An expert at leveraging data visualization tools like Think-Cell to craft clear, actionable insights. Always exploring new ways to connect data with strategy to create a competitive edge. Let’s connect and discuss insights that drive success! 🚀