Company Info for yrgrp.com | IcebreakerMembers
Passionate marketing communications and media professional with deep experience working for world-class companies and brands, including Citibank, Vodafone, P&G, Kraft, Visa, Nestle, AT&T, Colgate and Sprint. Developed numerous award-winning campaigns and have extensive background in brand strategy, content development, integrated communication strategy and planning, and all aspects of digital and traditional media planning, buying, operations and measurement. Michael leads the Innovation practice at Carat US and works with clients and teams to build strategies that help prepare brands for the future consumer (near & far). He is a specialist turned generalist with experience and deep interest in emerging trends, youth culture, gaming, nascent tech, AI, branded content, data driven solutions, and decentralized experiences.
His role is to anticipate the ever-changing value dynamic between brands, consumers, and media and help take measured steps to experiment and learn. He has lately been focused on exploring new forms of incentive structures, consumer connection points, and new business models for brands via AI, spatial experiences, and blockchain applications.
Additionally, he previously led Global Strategy for Xbox, overseeing Xbox’s biggest console launch to date alongside some of their biggest title franchises.
He has had the pleasure of working in various roles to garner a diverse perspective from Integrated Comms, Mobile, Global Strategy, and most recently Innovation. He's worked with great brands such as Microsoft, Xbox, General Motors, Mastercard, Burberry, Macy's, The Home Depot, Sony, Diageo, Subway, Proctor & Gamble, The Discovery Network, Nike, and others. Marketing and advertising executive/entrepreneur with in depth experience across 4 continents, multiple countries, languages, markets (emerging-developed) and industry sectors in both, for and non-profit roles.
UK/EMEA/Rest of World: Brand/Marketing/Advertising and Business Development for SyncVault: Market and Competitive analysis, Outbound Marketing Email and CRM, analysis of external marketing tech platform stack and integration, development of Affiliate Program, User Segmentation and Freemium tier development.
Europe: Mira Barna is a start-up proptech business that wholly manages, markets and advertises rental properties for short stays in Barcelona.
US/Canada: Strategic Brand Management and Advertising, Advocacy, Social and Cause Marketing, Corporate Social Responsibility, Integrated Online Activation and Social Media Communication. Sectors: Energy and Renewables, Environment and Sustainability, Edtech, Healthcare, Diversity and Inclusion, Transportation, Smart Cities.
Europe, Middle East and Africa: Brand, marketing and Advertising across 11 countries in the Middle East and 38 countries in Africa. Sectors: Automotive, Packaged goods, Jewelry, Fashion & Lifestyle, Hospitality.
South Asia: Brand, marketing and Advertising across 4 countries in South Asia one of the largest markets in the world. Sectors: Packaged goods, airlines, healthcare, entertainment, telecommunications. 
