Company Info for woocommerce.com | IcebreakerMembers
Engineering leader with 12+ years of experience building high-impact mobile platforms, scaling cross-functional teams, and leading complex initiatives in both private and public sectors. I’ve led mobile engineering orgs serving millions of users, driving measurable improvements in app performance, developer velocity, and product adoption.
At Tumblr, I directed Platform Engineering during a major mobile transformation. I oversaw mobile architecture, partnered with Apple and Meta to navigate critical app store issues, and ensured uninterrupted service by operating in the top percentile for real-world mobile stability at scale. I supported cost optimization efforts by empowering my teams to successfully transition multiple projects from third-party vendors to internal teams. I also led platform compliance and performance monitoring across iOS, Android, web, and backend.
Most recently at Woo, I led a cross-functional team to deliver a new mobile point-of-sale product, shaping product strategy and delivering MVP on an accelerated timeline despite tight resourcing.
Earlier in my career, I contributed to modernizing The New York Times app, and led a revamp of New York City’s 311 mobile app as an engineering manager and iOS lead developer on DoITT’s first Agile team. I improved geocoding accuracy, led a full UI redesign, and helped expand supported services to better meet the needs of NYC residents.
Select Highlights
• Improved app performance and developer velocity through modularized architecture, internal frameworks, observability tooling, and CI/CD enhancements
• Unblocked mobile ad monetization by resolving platform-level performance and UX issues
• Led mobile subscription platform compliance and supported product growth across regulated markets
• Replaced third-party QA with optimized test engineering automation and processes while maintaining high product quality
• Built and mentored high-performing mobile teams, including multiple future engineering managers
• Collaborated across product, design, and engineering to scale mobile delivery for millions of daily active users
I’m energized by building mobile products that combine media, personalization, and commerce to deliver accessible and performant experiences to global audiences. 
Engineering Manager
• Introduced practices that improve collaboration, e.g., Kanban, retrospectives, or design sprints.
• Used market and user research to triage, prioritize, and tightly scope projects.
• Used analytics, instrumentation, and worked with other teams to coordinate and measure impact.
• Coached and mentored software engineers, software architects, and students from BSc to PhD levels.
Full-Stack Developer
• Developing for the Web since 1996 — as employee, contractor, freelancer, and co-founder.
• Built solutions from ideation to maintenance. Worked on deployments with dozens of millions of users.
• Technologies: PHP, WordPress, WooCommerce, HTML, JavaScript, CSS, Django, Rails, others.
Experienced Remote Worker
• Working remotely since 2014 in diverse organizations with colleagues from up to 93 countries.
• Shaped work environments and adjusted practices to asynchronous environments.
• Put insights from own academic research on developer collaboration into practice. 
