Company Info for twelvefold.com | IcebreakerMembers
I've dedicated my career to creating the technologies that enable brands to deliver customer experiences that are more valuable, more enjoyable, and more meaningful. Before Criteo, I led product at OpenX, SocialCode, and Acxiom/Liveramp, building privacy-first marketing solutions that capture and translate first party data to broader human interest and utility. I also founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS for social media measurement and analytics.
My teams at Criteo are expert in consumer experience, privacy, data and AI, joined by a single mission of driving positive commerce outcomes through our solutions. Together, we've built a suite of products in our Commerce Media Platform that activate the world’s largest independent collection of commerce data and help marketers and media owners reach and monetize their audiences.
Above all, I take great pride in building products that add value to the daily lives of every person they touch. 
Executive Leadership, Operations, Product, Business Development, Client Services, Sales & Marketing.
I am a digital executive with over 20 years of professional experience and a demonstrated record of exceeding goals, turning around underperforming units, and building world-class products and teams. I have extensive experience across the digital and media landscape with deep knowledge of the ad tech ecosystem. I am a deep learner of many things and I have been called a futurist and a visionary. I am insatiably curious about all things and it is this natural questioning tendency that allows me to quickly comprehend complex problems and come up with simple innovative solutions that work. I am an advocate for corporate culture and promoting transparency, accountability, autonomy and learning environments with a 360° approach to management.
Strategic planning, P&L responsibility, Performance optimization, General Management, Budgeting & finance, artificial intelligence, AI, GPU, vector database, edge compute, inference, generative AI, zero egress, serverless, Blockchain, Cryptocurrencies, Bitcoin, Ethereum, DeFi, Cryptography, Start-up Ventures, Turnaround Businesses, Crisis management, Multi-site operations, Joint ventures & alliances, Consensus building, benchmarking, Vendor Relations, CPA, CPC & CPM Advertising, Product & Account Management, Site Monetization Optimization, Affiliate Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Multi-Unit P&L / Expense Control, Business Development, Adwords, AdSense, Analytics, Contracts, Legal & Negotiations, Display, mobile, Video, RTB, Audience data & Exchanges, Recruiting / Hiring / Training / Retention, Product Development, Graphic Design, Predictive Modeling, Social and Emerging Media, Data Science, data visualization, Engineering management, Corporate Development & M&A in addition to many other useful skills. 
People are my passion and co-creating value is my mission. I've had the privilege of building great relationships, engagements, teams, and cutting edge solutions throughout my journey across SaaS, AIaaS, applied machine-learning use cases, consulting, ad-tech, mar-tech, media management, media buying/planning, education, and music. 
