Micro Tours | Tourial | Icebreaker

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Micro Tours | Tourial | Icebreaker

Micro Tours | Tourial

Micro Tours | Tourial

Engage, convert, and close your prospects faster with Tourial — Micro Tours built with AI

3 members

Contact info

Link

tourial.com

Members

Aaron Janmohamed

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I’m a marketing leader and GTM strategist with 17 years of revenue execution experience, including scaling three B2B SaaS companies from early traction to breakout growth. My background bridges both enterprise sales and marketing—giving me a sharper edge when it comes to aligning messaging, strategy, and execution. I’ve led marketing from Series A to Series C, twice as VP, and in that time: - Created two market categories (Sales Engagement, Demo Automation) and helped define a third (Revenue Operations & Intelligence), earning recognition from G2, Forrester, Gartner, and Aragon - Delivered multiple 100%+ YoY ARR growth years and 130%+ NRR - Scaled marketing teams 5X, tripled average deal size, and kept stage 2-to-close above 30% - Drove pipeline at a 12:1 create-to-spend ratio with LTV to CAC >10:1 - Led organizations as large as 24 people I’ve developed superpowers in brand and strategic narrative development, product marketing, and full-funnel demand execution—including ABX, high-touch executive events, and content engines that actually convert. How I operate: Clear priorities. High accountability. Ruthless alignment. Intentional curiosity. And when it comes to taking action: test, learn, and move. The 8+ years I spent in enterprise sales and account management turned out to be an unintentional—but incredibly valuable—foundation for how I approach go-to-market strategy. I’ve led nearly every marketing function end-to-end, still love writing and speaking, and when I’m not working, I’m proudly the most average skier in Utah.

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I bring 20 years of experience in the SaaS industry, with a focus on the HR technology space. I have a passion for innovation, customer satisfaction, and operational excellence, and I leverage my skills and knowledge in GTM strategy, revenue operations, demand generation, enablement, and systems and tools to drive the company's performance and profitability. I am also an active advisor for four other startups in the HR tech and SaaS space, sharing my insights and best practices on how to scale and succeed in a competitive and dynamic market.

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As a Partner at Bonfire Ventures, I am an active advisor and investor in seed-stage business software companies. My entire career has been focused on growing software companies - fast. From 2013 to 2016, I served as COO at SmartRecruiters, where I partnered with the founding team to convert a pre-revenue company into a leading enterprise player in the recruiting technology space, serving high-profile customers like Visa, Bosch, and IKEA. Prior to SmartRecruiters, I was an executive at two of the fastest-growing software companies in history. I spent a decade at salesforce.com serving in a variety of senior leadership roles in Sales, R&D, and Operations focused on driving the company growth and expansion across market segments and product categories. Prior to salesforce.com, I held senior marketing and business development positions at Siebel Systems, which was eventually acquired by Oracle Corporation.