Company Info for thetrevorproject.org | IcebreakerMembers
Content Marketing Social & Native / Strategic Thinker / Media Specialist
> I bring a strong understanding of supporting both brand and performance based campaigns, with background including: Content Amp (Social / Native), Custom Branded Entertainment, Multi-Screen Video Campaigns (Desktop, Mobile and CTV), Mobile App, Social Media and Programmatic. Key verticals include: Auto, Finance, Travel, Entertainment, CPG, Healthcare, and Health/Beauty brands.
> Before starting in Media Sales, my roots began in the full-service advertising agency. I started in creative services as an Interactive Producer at Hill|Holliday, and later moved over to Arnold Worldwide in Boston producing entertainment related projects and vehicle microsites on VW.com. After working in production for over 4 years, I decided to shift to the Account Management side of the business to get more exposure with traditional media, and brand strategy. In 2003, I moved west to LA. While on the agency side.
> I have worked with a variety of brands -- Automotive, Travel, Entertainment, CPG, etc. -- including over 15+ years of experience working on brand building, interactive, on/offline production and new media, with over 8+ years specific to automotive brands (Volkswagen, Lexus and Honda).
Specialties: Content Marketing, Interactive Production, Digital/Mobile Media (sales and placement/planning), Account Management / Client Services . 
I am a digital marketer focusing on results that you can measure.
Most recently, I oversaw three teams of more than 35 people who manage media relations, celebrity & influencer engagement, social media, and email marketing, paid advertising, an in-house creative and content studio, strategic partnerships, and more.
Under my leadership, The Trevor Project has been honored by Fast Company’s 2022 Brands That Matter Awards, Adweek’s Brand Genius Award, PR Daily’s Social Media & Digital Awards for Brand Awareness, and more. 
A globally-focused, innovative talent acquisition executive with over 15 years of experience in building high-performing teams. My experience points to my proven track record in leading organizational design and recruiting transformation. In every role held, I exceeded targets and produced stellar performance. Previous and current clients reference me as a "game-changer" in building out their organizations given my proclivity for challenging the status quo, innovating together, championing inclusive hiring practices and ruthlessly prioritizing work that exceeds true-north-metrics.
Areas of specialization are: Hiring Design and Process Optimization, M&A Integration, Recruiting for Regulated Industries, Inclusive Leadership and Team Development, Cultural Transformation, Organizational Design, Technology Adoption and Artificial Intelligence. 
