The Mom Project | Icebreaker

The Mom Project | Icebreaker

Members

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Are you a Founder that is ready to build out a sales team? Have you raised a round of funding and you are ready to take your organization to the next level? Have your sales become stagnant and you think it might be time to implement a new approach? I’ve been working with start-ups for over 10 years now. The most common mistakes I see are: -Building your sales team without a process already in place -Trying to launch with out a solid go to market strategy -Thinking that you can generate revenue without tools to help you do so. Having a solid go to market strategy includes a solid grasp on your ICP, messaging that resonates with your prospects and reproducible processes in place so you know what is and isn’t working…and having the tools to help you get there. In my role at The Mom Project, we started off by throwing whatever we could at the wall to see what would stick. After a couple months, it wasn’t going well. We sat down and developed a strategy, which included developing talk tracks, outreach, a reproducible process from prospecting to close and implementing tools to help automate and evaluate our process. Once this was all in place, we started seeing significant revenue grow month over month….and we knew what worked so we were able to train the team as we grew. It’s really simple. Taking the time to build a sales process and go to market strategy will set you up for success. Whether you are just starting off and need to develop this strategy or you have identified that you need to pivot, the task can be daunting and time consuming. Let me help! I would love to help you build….or re-build your GTM strategy so you can take your business to the next level. Book a meeting to learn more today!

Shannon Breitman

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Breitman Digital Marketing - Founder

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Enterprise Sales | Community Volunteer -- open to volunteer opportunies within Washington, DC

Saana Rapakko Hunt

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Product Leader at Meta | ex-Chief, Instagram

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A dynamic, growth-focused executive with twenty years of experience driving sustainable revenue impact for B2B, SaaS, HR-Tech, services, and mission-driven organizations. Expert in building high-performing teams across the customer journey - marketing, sales, client retention, and expansion. I specialize in creating and executing scalable go-to-market strategies, optimizing processes and systems, pipeline acceleration, and conversion. Key Stats: • Revenue Turnaround: +19.16% YoY • Win Rate Growth: 30% → 82.6% • Pipeline Acceleration: +7,815% QoQ • New Offerings: 5 launched, 3 sold in 60 days; Launched a new platform, with 100% customer migration • SQL → MQL Conversion: +33% • AM Team: Built 5 person team, achieved NRR of 116% and 97% retention/renewal rate in the first year

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I've always wanted to become a polyglot! Currently, I'm learning my 3rd language (Japanese) hoping that Spanish or Italian would be my 4th if granted the opportunity. Currently, I am a Vendor Recruiter (Translation, Editing, and Localization) for a US-based translation company who has been in the industry for 25 years with a focus on life sciences and medical translation. Previously, I was a Talent Acquisition Specialist (IT/Technical) in one of the fastest-growing companies here in the Philippines. With a proven track record as a budding Language Recruitment Lead, seasoned Talent Acquisition Specialist in the IT outsourcing, BPO industry, and with a dash of freelancing experience. I also enjoy conducting career talks in universities and recruitment caravans in the past. Outside of recruiting, I was a Social Media Strategist for a local skin care brand for a few months where I explored using Canva, Trello, and Airtable. Can share my portfolio too! I have successfully passed the JLPT N5 in 2020 and am currently pursuing Japanese language courses to challenge the JLPT N4 and N3.

Stephanie Nadi Olson

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I am the Founder and Executive Chair of We Are Rosie, the first fully flexible marketing talent solution. We Are Rosie is a community of more than 25,000 independent marketers ranging from former F500 C-suite executives to self-taught creatives. We work with the biggest brands in the world to create marketing that works for everyone. Before founding We Are Rosie, I spent over a decade connecting brand marketers and their agencies with advertising solutions. Working with both agencies and brands gave me a unique view of the marketing industry and allowed me to see that there was a better way for work to happen for everyone involved. This led to the creation of We Are Rosie. Our mission at We Are Rosie is to support extraordinary people while providing and promoting a work culture that treats everyone with dignity, access to flexibility, and equal opportunity. We are creating better work and outcomes for everyone.

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Senior Recruitment Consultant: Partnering with Mission-Driven Companies to Attract Difference-Makers.

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Kelly is a marketing, media ad tech and data executive with 20+ years of experience in leading positions at media agencies and software companies spanning roles of marketing, data & analytics, technology integrations and customer service. She understands the full picture of how business works and what organizations holistically and strategically need to thrive. Kelly’s unique experience across marketing, technology, data & partnerships allowed her to successfully launch a women's platform and most recently act as a strategic initiatives lead at The Mom Project. She enjoys helping early stage growth companies with; marketing strategy & tech-stacks, product | marketing execution & alignment, content strategy and the foundational processes necessary to effectively impact their audience.