Company Info for sybase.cz | IcebreakerMembers
I am a Global Strategic Partnerships Leader with over 20 years of experience negotiating complex, multi-million dollar partnership deals with companies such as ESPN, IMG/Endeavor, Ferrari, NFL, and MLB. I’ve added tremendous value to the companies I’ve worked with throughout my career, but one accomplishment I am particularly proud of is launching the first-ever AWS Startup Showcase, a co-marketing video platform which has driven over 20K qualified partner leads in 3 years, the largest of any AWS Partner Network program. I cite this example because I create solutions that outlast me, that are built to succeed long after I have exited the role.
I bring an entrepreneurial lens and hustle to strategic partnership development, having helped build two previous start-ups that were acquired by Apple and WPP. I’ve learned through those experiences that many people can succeed occasionally, though they often can’t explain why. I am committed to replicating my success with predictable certainty. As I’ve analyzed my wins (and losses) through the years, I developed the R.A.M.P Framework, a guiding structure to produce sports partnerships that optimize revenue and create the ultimate customer experience – both for individual projects and for the global teams I’ve led.
R.A.M.P Framework:
R – Replicable
A – Agile
M – Mass Appeal
P – Pioneering
If you’re doing great work in the marketplace or if my perspective can in any way elevate the fan experience, do not hesitate to reach out. I value connecting with good people doing great things! 
Entrepreneurial leader with deep experience in partnerships, business development, and product marketing. I've shaped GTM and ecosystem strategies across the stack from telcos to platforms to chips for some of the world’s most influential tech companies.
My career sits at the intersection of innovation and execution. I spent a decade working with global telcos, followed by 10+ years with major digital platforms like Facebook and Pinterest, and more recently with frontier AI and cloud infrastructure startups. I’ve scaled API partnerships, launched monetization products, and driven growth through platform enablement and storytelling that resonates. Throughout, I’ve stayed focused on how new technologies (whether mobile, social, or AI) create value when paired with thoughtful GTM execution.
Today I help seed / Series A stage companies with strategy and GTM. My work bridges immediate needs - like product marketing, CRM, and early brand development with longer-term planning, including org design and key hires. I operate as a strategic pinch hitter: driving momentum now, while setting the stage for full-time functional leaders down the line.
Specialties: A.I., computer vision, growth through platform enablement, advertising technology, product marketing, partnerships, growth, M&A, business development, team leadership and development, company culture. Facebook advertising, adtech/martech, mobile/wireless payment, messaging, mobile advertising and value chain expert. 
With a focus on Latin America, I work with purpose-driven companies, particularly in finance, markets, and innovation, building strategies that transform complexity into impact.
I'm known as a bridge builder and impact maker, someone who turns strategy into results and drive teams into engines that deliver in multicultural and evolving ecosystems. Creative thinking and making happen attitudes are my trademarks.
➡️𝗞𝗲𝘆 𝗽𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗺𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵:
- Business Institutional strategy
-Institutional networks Spain & LaTAM
-Digital and commercial transformation (Salesforce, Openfinance)
-Fintech and post-trade innovation
-Strategic alliances with exchanges, banks, and regulators
-Cross-border integration (BME–SIX)
- ESG-driven governance and financial inclusion
-Mentorship and advocacy women in leadership
➡️𝗥𝗼𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝗦𝗵𝗮𝗽𝗲𝗱 𝗠𝘆 𝗝𝗼𝘂𝗿𝗻𝗲𝘆:
-𝗛𝗲𝗮𝗱 𝗼𝗳 𝗟𝗮𝘁𝗶𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 – 𝗦𝗜𝗫 𝗚𝗿𝗼𝘂𝗽 (𝙎𝙬𝙞𝙨𝙨 𝙎𝙩𝙤𝙘𝙠 𝙀𝙭𝙘𝙝𝙖𝙣𝙜𝙚)
Lead alliances with exchanges, banks, regulators, and institutional partners in one of Europe’s top market infrastructure providers.
-𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 – 𝗕𝗠𝗘 (𝙣𝙤𝙬 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙎𝙞𝙭 𝙂𝙧𝙤𝙪𝙥)
Led commercial transformation, implemented Salesforce CRM, built cross-functional teams, and scaled Openfinance across LatAm.
-𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 & 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗕𝗼𝗮𝗿𝗱 𝗠𝗲𝗺𝗯𝗲𝗿 – 𝗦𝗮𝘅𝗼 𝗕𝗮𝗻𝗸 𝗣𝗮𝗻𝗮𝗺𝗮
Launched regional operations, secured regulatory licenses, and expanded the institutional strategy and trading education across Latin America.
-Held 𝗦𝗲𝗻𝗶𝗼𝗿 𝗿𝗼𝗹𝗲𝘀 listed companies and multinational tech firms, always operating at the intersection of transformation, innovation, and business growth.
➡️𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀
-Active in international networks: Women on Boards 50/50 (Mexico), EJE&CON, EWOB, FIDE (Spain).
-Guest lecturer (URJC) and contributor on blockchain innovation, sustainability, and fintech.
On the way to combine my corporate leadership with advisory and board roles based in Mexico and Spain contributing with:
-Strategic insight
-Institutional and cross-border expertise
-A clear lens on digital transformation, sustainability, and future ready governance
If you’re building at the intersection of finance, innovation, and purpose, Let´s connect!
Connecting Top Talent with Rewarding Roles
As an Executive Recruiter at Talent2Go, part of the 2GoAdvisory Group, I'm passionate about strategically matching skilled professionals with rewarding opportunities. With over 20 years of experience in the San Francisco Bay Area, I've connected talented individuals across diverse industries and levels, from entry-level to C-Suite roles in business operations, engineering, finance, corporate, and everything in between.
Our comprehensive services span multiple practice divisions, including COOs2Go™, CFOs2GO, CHROs2Go™, CIOs2Go™, CROs2Go™, CMOs2Go™, and Talent2Go™. We take a unique approach by partnering closely with our practice leaders, who deeply understand your business needs. This allows us to establish a strategic partnership and meet your staffing requirements effectively. Leveraging the latest recruiting technology and our extensive networks, we provide direct hire, interim, consultant, and fractional staffing solutions tailored to your organization. With over 35 years of experience providing fractional C-suite services, 2GoAdvisory Group is well-equipped to support businesses in the US and internationally.
If you're looking for a friendly, strategic recruiting partner to drive your company's success, I'm here to connect you with top talent. Let's chat! 
