Company Info for soprasteria.com | IcebreakerMembers
Product manager, product owner, and project manager. Love to make products that engage, involve, delight, and innovate. Extensive experience from the telecom industry with very good knowledge of mobile platforms, administration and security, and development of new apps and services.
In the last couple of years have worked with one of Norway's largest payment solutions in terms of volume, developed unique solutions for the Norwegian sports federation, and steered the direction for the development of secure personal digital ID apps.
Before that, heavily involved in the media industry in leading and developing the introduction of payment walls and the purchase of newspaper subscriptions for several of Norway's largest newspapers. A high degree of technical understanding and unique expertise in paying for services online.
A burning passion for innovation and technology and how new solutions can strengthen a company's goals and strategies. Efficient, social and flexible, and used to getting my hands dirty. 
A dynamic and experienced Europe (EMEA) Business Leader and CMO with a strong strategy, commercial and technology vision in the technology, enterprise software and professional services markets. A proven track record of aligning account-based marketing, digital and buyer intent, brand engagement tangibly with sales to drive revenue, profit, and reputation. A passion for new markets, digital marketing, consulting, business development product management, and client engagement developing long-term strategic relationships with prospects and customers at all levels. Client relationships, consulting and value propositions are a key focus. Full P&L and senior management responsibility. Buyer intent data and account based marketing expert.
Enthusiastic, ambitious, adaptive, self-motivated, wholly results-oriented, metrics-driven and creatively strong. Extensive experience in consulting, product and services marketing, portfolio management, online marketing, business development, PR, IR, Public Affairs, analyst relationships, alliances, content marketing, account-based marketing (ABM) and channel marketing. A true marketing leader and visionary.
Skills and Capabilities
Buyer intent, Digital marketing, Cloud, Data centre, software, cyber-security, services, SaaS, mobile, product marketing, portfolio/lifecycle management, online marketing, campaign management, brand management, lead generation, public relations, investor relations, analyst relations, alliance marketing, channel marketing, Internal communications, proposition development, market analysis, marketing automation, customer lifecycle, European/EMEA/global markets, corporate responsibility/CSR, business development, sales process management, account based marketing, online, digital, web, social, bid support and management.
Specialities: Retail finance, banking, payments, capital markets, Cyber-security, local/central government, mobile/fixed-line telecommunications, media, entertainment, medical, defence, public safety. 
Always keen to ‘join the dots’ across connections/organisations/industries, love to challenge the norm, deliver value and outcome-based initiatives. Driven by passion for authentic, responsible business, committed to leveraging expertise to drive meaningful change and create a better future for all stakeholders in today's dynamic business landscape.
Thrive on being parachuted into diverse areas to advise and tackle multifaceted challenges for leadership and teams, aligning with organisation's vision, goals, and strategy. Excel in advising on business frameworks, new strategies, innovation, culture and change initiatives. Skilled in developing impactful strategies, engaging diverse stakeholders, and driving transformative change. An experienced creator of strategic enterprise level data and digital technology programmes for people and planet.
MBA educated executive with diverse experience in creating new opportunities, organisations and partnerships from idea to growth and scale. I have extensive leadership and innovation strategy expertise supporting start-ups and corporate innovations to grow, gain product/market fit & raise investment.
Through my passion to move progress of start-up success and alongside my 'day job' roles, I am also a mentor to scaling tech start-ups and ‘for good’ FinTechs. I am a keen supporter and advisor of disruptive start-up businesses seeking to scale, develop value propositions, go-to-market plans, corporate businesses looking to innovate or move into new industries and markets.
Previously the founder of a couple of entrepreneurial ventures, one of which was a vein recognition biometrics security and telematics business where I led strategic development, IP and commercialisation, raised angel & VC investment and client pipeline for prototype development.
Also founder of Girl Geeks, social enterprise that developed into a movement to support professional women working within science, technology and engineering in addition to encouraging next generations to pursue careers in these industries.
A proud early B-Corp advocate! My Executive MBA Dissertation back in 2015 ‘Rethinking business’ role in society, delivering profit with positive social impact – a critical review of the emerging case of purpose businesses’ developed my interest in mission and purpose driven businesses, design thinking, new business models and especially the emergence of the B-Corporation model & certification, 'One for One' business model and Circular Economy. 
