Company Info for pmxagency.com | IcebreakerMembers
Highly-skilled and dedicated leader with 18+ years of experience establishing organizational capability, competence and scaling growth in digital marketing, strategy, insights and analytics.
Business and Technology pacesetter for large or start-up organizations at the brink of change or growth, with a history of leveraging existing and emerging technologies, uncovering opportunities, and directing strategies for improved operations, leading-edge product-development and increased marketability for forward-moving companies.
Deep expertise, depending on the engagement as an analyst, strategic advisor, technical resource, or project manager combining intellectual curiosity grounded in real-world experience, providing the foundation for next-generation ideas, development, and implementation of growth strategies.
Specialties: Brand Management, Affiliate Marketing, Strategic Partnerships & Alliance, E-commerce Marketing and Merchandising, Project Management, Search Engine Marketing & Optimization, Competitive Intelligence Analysis, Web Analytics, Marketing Research, Brand Management, Enterprise program management, P&L Ownership 
Storyteller, Marketing executive and digital transformation leader with 16 years of experience leading matrixed global teams in complex media agency organizations. Passionate about leading marketing strategy for many of the most beloved brands in the world. Oversaw brand management, strategic planning, and creative direction for all paid marketing efforts. Directly managed over $1.5B in marketing media budgets and generated billions in client returns.
Architect of modern marketing capabilities for technology clients (Google), consumer retail (Wal-Mart), luxury retail (LVMH), B2B consulting/advisory (Deloitte), banking financial services (Barclays & T. Rowe Price), CPG products (Kraft/Mondelez/Energizer/Bai) and many more.
Channels:
• Search engine marketing SEM PPC
• Social media marketing SMM
• Search engine Optimization SEO
• Shopping Feeds PMAX PLAS
• Display Video Programmatic
Skills:
• Planned and executed complex paid media programs.
• Managed data strategy, large martech implementation projects, vendors, and COEs.
• Proven track record of setting and delivering against measurable marketing metrics.
• Budget management, department P&L, and project management skills.
• Entrepreneurial thinker and capacity to adapt in critical conditions.
• High threshold for independent decision-making based on resource performance and business goals.
• Strong business development professional and interdepartmental partner.
• Marketing Lecturer - NYU, The Start-Up Institute, New School University, guest podcasts.
Industry Experience: online retail, luxury retail, luxury fashion, beauty, DTC consumer retail, food, snacks, drinks, restaurants, automobile, luxury automobile, alcoholic beverage, outdoor, luxury jewelry, investment banking, funds, retail banking, credit cards, fintech, consulting, advisory, technology, SaaS, high tech, start-ups, pharmaceutical, OTC, health care, HCP, CPG and cloud computing.
Keywords:
Media Strategy, Growth Strategy, Mobile Advertising, Search Advertising, Social Advertising, Display Advertising, Online Media, Digital Media, Media Activation, Media Performance, Integrated Marketing, Growth, Search Marketing SEM, Head of Search, Search Engine Optimization SEO, Social Media Marketing SMM, Media Buying, Attribution, Econometrics, Forecasting, Data Analysis, Multi-Platform Reporting, Community Relationship Management, Customer Service, CRM, SQL, Excel, Retail, Branding, Sales, Public Relations PR, B2C, B2B, AI Integrated Workflows, Sales, Looker Data Studio, Tableau 
