B2B Content Intelligence & AI Buyer Journeys | Icebreaker

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B2B Content Intelligence & AI Buyer Journeys | Icebreaker

B2B Content Intelligence & AI Buyer Journeys

B2B Content Intelligence & AI Buyer Journeys

PathFactory is the content intelligence platform that turns content and buyer data into personalized experiences and first-party signals that drive revenue.

8 members

Contact info

Link

pathfactory.com

Members

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At PathFactory, I work with B2B marketing organizations that understand the importance of getting the right content in front of their buyers in real time. Content is one of the best ways to guide prospects through the buying process. PathFactory allows marketers and sales/CS teams to do this as efficiently as possible. Create end destinations that are “sticky” and binge-worthy. Create unique content paths for different audiences in a matter of seconds. When I’m not working with marketing and sales leaders, you can find me playing some sort of sport (obsessed with volleyball), listening to podcasts, or planning a fun trip. I'm also a certified Yoga Teacher who practices daily!

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After an 18-year career in customer-facing roles at companies such at Eloqua, Workfront, Adobe and 6sense, I'm now consulting in the areas of customer communities, customer marketing, and advocacy/loyalty. I'm a firm believer that a top-notch customer experience is a huge differentiator for companies. This is fueled by interactions that are delightful, personalized, and focused on measurable success. I'd love to help your B2B organization unlock that fuel. I'm also passionate about helping customer marketing and community management professionals accelerate their programs and their careers, and I offer individual coaching packages designed for them.

Jawwad Siddiqui

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Helping phone-heavy biz owners win more customers

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Linkedin Top Voice | CEO, Product Faculty | AI PM Training for Senior PMs | 100K+ Sr. PMs Trained

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As Chief Commercial Officer I am responsible (UDP) to our regulators for our managed investing business and manage the consumer, commercial and channel, marketing and sales teams, to ensure our clients get the help they need on their journey to financial freedom. Firm believer that culture eats strategy for breakfast, and business culture can be built through storytelling. Always have been a leader with a strong focus on sales and customer engagement. Previously co-founder and CEO at Nudge (acquired by Affinity in 2020) and also lead Eloqua (marketing automation) as part of the founding team from $0 to over $100 million in revenue, through IPO and a successful acquisition for $957 million by Oracle. Passion for building great teams and products that help clients grow. Your Network is Your Net Worth Twitter: @paulteshima

Hailey Hastings

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I'm the Head of People & Operations, focused on cultivating rich, scalable cultures. With extensive experience scaling high-growth start-ups, I'm dedicated to people, learning, and talent. I've witnessed the transformative power of strong cultures, where individuals thrive and organizations achieve remarkable results. By investing in people, fostering growth opportunities, and creating inclusive environments, we unlock their full potential. With a data-driven approach and a passion for continuous learning, I stay ahead of industry trends, leveraging innovative HR technologies. Career Highlights at Aimsio Thus Far: ▪️Launched the first set of KPIs and performance levels for both People Leaders and Individual Contributors. ▪️Currently launching company OKRs and tracking system. ▪️Fostered alignment within the executive team through improved utilization of data, strategic offsites, and enhanced departmental performance tracking. ▪️Established the company's first monthly business review processes. ▪️Organizing and facilitating employee events and social gatherings. ▪️Successfully launched the WeWork program to provide optional in-person attendance opportunities. Career Highlights At Ada Leading People Operations ▪️Achieved the highest Engagement survey participation in the history of Ada ▪️Created the first Internal manager education series ▪️Created first-people team data ▪️Collected first demographic data (participation was optional) Career Highlights At Ada Leading Talent: ▪️Promoted to Director after 8 months of joining Ada ▪️Grew the talent team from 2 employees to now 22 very talented Recruiters, Coordinators, Talent Ops, and Sourcers. ▪️Owned and implemented the Talent strategy for the incredible growth we have seen company-wide. ▪️Implemented, with the team, a new ATS, scheduling software, messaging sequences software, and recruitment processes ▪️Created and implemented Interview Training company-wide ▪️Grew Ada from 65 to 550 Employees ▪️Manage a high-performing team that hires 120-140 employees a quarter. ▪️Moved close rate from 80% to 98% ▪️Decreased time to hire from 110 days to 15 days ▪️Demonstrated achievements in Talent Management, People Management, and Employee Retention ▪️Led Talent Acquisition expansion into the US ▪️Led Talent Acquisition expansion into Israel Career Highlights At PathFactory: ▪️I was hired as the first and only recruiter ▪️Grew the company from 50 to 125 employees ▪️Implemented our first Applicant Tracking System ▪️Created and implemented a recruitment practice and training program company-wide

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My first job was bussing tables at my dad’s restaurant, where I quickly learned: it’s not just the food that keeps people coming back—it’s the experience. Now I work in marketing, but the philosophy hasn’t changed: Create standout experiences that make people care and want to come back for more. I combine customer feedback, data, and a willingness to try new things (and fail) to craft programs that drive pipeline and boost retention. And I've done this for large & mid-size enterprises and scrappy startups across SaaS, tech, and beyond. Most recently, I led marketing at PathFactory, where I oversaw the merger of Uberflip—unifying messaging, content, and teams to position the business for its next phase of growth. Before that? I led marketing at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC. I've rebranded companies, built revenue engines, and scaled teams. I also advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and develop programs that generate pipeline. Contact: lorenco.pete@gmail.com

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🚀 Helping Marketing, Product, Data & Engineering Teams Drive Growth with Clean, Unified Customer Data 🔴 At Twilio Segment, we work with over 25,000 businesses—like Nike, Intuit, and IBM— Using our CDP to unify first-party data, enable real-time personalisation, and establish customer data strategies that scale. I partner with teams to: Streamline and modernise customer data architecture Power real-time personalisation and predictive AI use cases with ID-resolved complete customer profiles Drive automation and experimentation across the stack Reduce engineering lift while increasing speed-to-market Make Warehouse Data & Real time event data easily accessible to all business teams If you’re tackling challenges like schema design, audience syncing, or unifying siloed data across tools like Snowflake, Braze, Amplitude, or internal platforms—we should chat. I’m always happy to share how we've helped other teams solve these problems and accelerate outcomes. 📬 Let’s connect if you’re: • Scaling growth & CX across channels • Prioritising 1:1 personalisation • Tired of broken data pipelines slowing you down Feel free to message me here, drop me an email - anroberts@twilio.com or use my link above to book a meeting. With 10+ years of experience in strategic sales across both B2B and B2C, I bring a strong track record of building high-performing go-to-market motions, launching into new markets, and aligning commercial and technical teams around customer-centric growth.