High Impact Digital Advertising Company NYC | PadSquad | Icebreaker

High Impact Digital Advertising Company NYC | PadSquad | Icebreaker

Members

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Xiaowei Edwards

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15 years in digital marketing, media strategy and client success, first few years in China and now in the US. I look for innovative ways of delivering products and services and brand experiences more effectively and efficiently through the use of technology.

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Selling ice to Eskimos.

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Sales Director at PadSquad

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Customer-focused technology and operations leader with proven success in building, launching, and growing best-in-class products, services, & strategic partnerships. High-energy, positive, and friendly! 10+ years experience in advertising technology and operations. Proven ability to establish strong customer and vendor relationships. Ability to quickly understand customer needs and priorities while working with various stakeholders. Exceptional communicator, and can deliver complex technical information to all levels of an organization. Proven leadership in teams of various sizes, adept at building and mentoring high-performing services and technology teams to deliver world-class products and services. Experienced in managing large teams through significant organizational changes and leading cross-functional product launches. Skills Executive Management P & L Management Change Management Global Team Management Outsourced Team Management Product Management Project Management Vendor Management Contract Negotiation Partner with Legal, Regulatory, and Procurement CRM OMS Ad Servers DSPs SSPs New Product Introduction Inventory Management Revenue Management Yield Management --- First/2nd/3rd Party Data Strategy Digital Advertising Brand Advertising Brand Lift Studies Performance Advertising Programmatic Advertising Audience Data Strategy and Optimization Multi-Channel Analytics Contextual Targeting and Optimization Pre-bid / Post-bid optimization OTT / CTV Cookieless targeting RFIs / RFPs

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As a confident and enthusiastic individual, I'm motivated by growth and driven by the idea of inspiring others to take action to do what they love. If you remain humble, curious, and are always willing to listen, you'll never stop learning.

Carlos Martinez

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Freelance Frontend Developer