Company Info for omorpho.fit | Icebreaker

Company Info for omorpho.fit | Icebreaker

Members

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Global Chief Creative Experience Officer @ TBWA\Worldwide | Award-winning Creative, Design & Innovation leader

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Builder, Operator, Board Director | President & CCO | PE/VC Experience | 3x Startup Co-Founder | Sports • Fintech • Consumer

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A versatile, innovative, results-oriented professional with over 25 years in corporate sales & marketing, helping clients solve their most challenging problems using technology. Proven leader & problem solver with demonstrated analytical, organizational, business development, strategic planning skills with over 18 years of management experience. Capable of communicating with technicians, clients & senior level executive management. I’m on the board of the Israel Lacrosse Association and a co-founder of Israel Lacrosse in 2011. As the head coach of the Israeli Men's Lacrosse team 2011-2019 I had the privilege of mentoring young athletes. Prior to starting Israel Lacrosse I played on the USA Lacrosse team in 1982 & was an Assistant Coach for Team USA in 1998, winning Gold two times. Assistant lacrosse coach at Wentworth Institute of Technology afforded me the opportunity to coach a college team, while working. I've done charity work and have served food at the Pine Street Inn in Boston, stocked shelves at the Boston Food Bank and served Inner City Youth in Boston, as part of teaming with Metro Lacrosse, and support the "Healthcare Without Walls" non profit in Boston, serving the under served population of women in need of healthcare services.

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Strategic Enterprise Leader | Brand Strategist | Digital Innovator | Empathic Leader As a perceptive and impact-driven senior marketing executive, I’m passionate about creating meaningful connections through brand strategy, empathic leadership, and challenging the status quo. With deep experience across digital innovation and culturally relevant storytelling, I’ve built and accelerated high-performing teams at fast-paced, youth-driven brands and within opinionated communities. I’m an architect of best-in-class marketing strategies—both digital and traditional—blending art and science to build enduring brand narratives. My approach is relentlessly consumer-first, with a proven ability to drive loyalty and growth for some of the world’s most iconic brands. • Business Growth Mindset: Identifying and capitalizing on growth opportunities through optimized strategies, data insights, and innovative campaigns for revenue growth. • Brand Strategy and Positioning: Creating compelling narratives, design systems and reputation management that establishes companies as world-class brands. • Strategic Communications: Managing communication strategies that maximizes reach of key stories and corporate initiatives. • Creative Development and Editorial Planning: Crafting resonant content for enhanced brand positioning. • Media Planning / SEM / SEO: Driving targeted traffic and optimizing search engine performance through full-funnel media planning and search engine marketing. • Innovation and New Product Launches: Developing and implementing innovative strategies for successful product launches. • Lifecycle Marketing including Acquisition, Retention, Reactivation: Implementing comprehensive strategies for customer acquisition, retention, loyalty and reactivation through CRM. • Digital Product Development: Leading the development of digital products and services to enhance customer experiences. • Development of High Performing Matrixed Teams: Building and leading high-performing teams in matrixed organizations, fostering collaboration and driving results. • Partnership, Vendor, Influencer Management: Building and maintaining strong partnerships with vendors and influencers to amplify brand reach. • Consumer Insight Research: Conducting thorough consumer research to inform marketing strategies and identify growth opportunities. • Paid & Organic Social Strategy / Community Management: Creating and executing effective paid and organic social media strategies and managing online communities.