Company Info for makethunder.com | IcebreakerMembers
I am a 20+ year media & technology executive and seasoned manager who has led blue chip advertisers, across a spectrum of agencies, publishers and brands. My focus has always been connecting brands with consumers and being an expert in all facets of that journey. I am fortunate to have worked at niche start-ups to large multinational corporations, and have had the privilege to position myself into bleeding edge opportunities. My instinctive nature and core competency has always been to embrace that disruption and make sense of it to stakeholders in that ecosystem.
Technology, of course, is changing the consumer world rapidly but also in a seismic way driving deep disruptions into all business ecosystems, especially in marketing and partnerships.
My most recent position is serving as the global head of GSI partnerships at Google Cloud. I was able to bring my ad technology pedigree to a vast white space, where marketing and cloud technology is the battleground for all things data, privacy, and identity.
Recent past roles focused on new product commercialization at Google and building client operation/GTMs for SaaS solutions at Yahoo!/Verizon Media.
Before my technology stint, I was Senior Vice President Group Client Director at Publicis Groupe managing brands like the Sprint Corporation, American Honda & Acura and Walmart. In all instances, my job was to build and assemble best in class digital advertising technologies, drive innovation, and deliver thoughtful creative experiences via all media channels. Previous tours include additional agencies and client side roles, managing brands like American Express and General Mills.
Core Competencies:
- US & Global (AMER, EMEA, APAC)
- Expert in Branding & Performance/Acquisition marketing
- Global commercial/trading negotiations
- Vertical Industry expertise: FSI, Retail, Auto, Telco, CPG, Health Care, Entertainment
- Enterprise Partnerships Development: GSI/SI, ISV/Tech
- Cloud Solutions in Marketing & Data Analytics (IaaS, PaaS, SaaS)
- Media Channel/solution expertise: Display, Video, Mobile, Paid Social, Programmatic (SaaS) – RTB, TV, Print, Radio, OOH, Dynamic Creative Optimizations (DCO), Data Management Platforms (DMP), Customer Data Platforms (CDP), Database Marketing/CRM, Multi-touch Attribution (MTA), Marketing Mix Models (MMM) 
Proven advertising, marketing, and business executive with 20+ years of both B2C and B2B experience driving innovation and growth for leading global businesses including Uber, Discord, The Clorox Company, YouTube, Intuit, Audi, Gap, eBay, Autodesk, Yahoo, and many others.
Experienced strategic and operational leader with a track record of building businesses, brands, market share, audiences, clients, and revenues. Practiced in defining and aligning corporate strategy with operating plans, go-to-market advertising activation, and building multi-disciplinary support teams.
Skills and interests include: strategic audience growth planning, full-funnel marketing measurement and optimization, performance and brand marketing effectiveness, general P&L management and operations, data management and insight development, AI integration and application, omnichannel and DTC retail, digital/social and programmatic media, paid search and SEO, content and partner strategy, and business development. 
