Integrated Communications Agency — KWT Global | Icebreaker

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Integrated Communications Agency — KWT Global | Icebreaker

Integrated Communications Agency — KWT Global

KWT Global is a brand strategy and PR agency with offices in New York, Los Angeles, and London, specializing in social media and influencer marketing.

10 members

Contact info

Link

kwtglobal.com

Members

Sharna Ettenberg Daduk

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I am driven to maximize brand impact by marrying creative storytelling with tireless effort and meticulous attention to the finest of details, resulting in compelling communications campaigns. I have a unique combination of experience with large & boutique PR agencies, in-house corporate comm's for a publicly traded company, and comm's for a fast-growing health tech startup. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 Over the course of my 20 years in public relations and communications, I have never backed down from a challenge. Throughout my career, I have taken on specialties with which I had no prior experience—entertainment, travel and hospitality, design, digital media, health, AI, corp comms, crisis comms, and internal comms—and quickly thrived, rising to the top in each situation I’ve tackled. In my current role as head of communications for Akido Labs, I lead all external and internal comm's for the fast-growing health AI startup. 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗦𝘁𝘆𝗹𝗲 I’m known for my ability to set large-scale strategy, delegate tasks to my team, and guide projects to successful completion on or before deadlines. I do this by setting high performance standards for those I work with and providing hands-on mentoring that enables my team to produce superior results. By developing relationships across companies and brands, I connect leaders and gain buy-in for strategic campaigns. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 ➤ Single-handedly developed Akido's comm's strategy, launching its public profile. ➤ Built Leaf Group’s in-house communications team from the ground up. ➤ Established corporate communications strategy and led quarterly earnings communications. ➤ Consistently delivered 10%+ more impressions YoY across all Leaf Group digital brands for 5+ years. ➤ Provided PR for events at San Diego Comic-Con, Sundance Film Festival, and the NBA All-Star Weekend. ➤ I've had the privilege of working with some of the world's most recognizable brands, including Hulu, DC Entertainment, Crate and Barrel, CB2, T-Mobile, Society6, Saatchi Art, Well+Good, Walt Disney Studios Home Entertainment, ASPCA, Tourism Victoria (Australia), & Gold's Gym. 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Corporate Communications | Strategic PR | Consumer Products | Internal Communications | External Communications | Crisis Management | Storytelling | Content Creation | Marketing | Branding | Red Carpet Events | Digital Publishing | Cross-functional collaboration | Teambuilding | Events | Home Décor | Luxury Products | C-Suite Positioning | Media Relations | Health AI 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: settenberg@gmail.com

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PR Director at The Lede Company

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Lauren is a communications expert specializing in purpose-driven brands. A compelling storyteller, she looks at businesses holistically and methodically, curating results-driven communications strategies that elevate brands, spark conversations, and drive culture.

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Copy Editor & Creative

Jacqueline Childers

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Welcome to my corner of the digital world! Whether you're here for a quick visit or seeking deeper collaboration, feel free to reach out. I'm always ready for a conversation about how we can create something remarkable together. My name is Jacqueline Childers, and I bring a unique blend of Beauty Marketing Expertise, Technological Innovation, and Strategic Influence to the table. With 8 years of experience in NYC, I began my career executing marketing strategies in influencer marketing, social media, and PR across the Beauty, CPG, Consumer Electronics, and Food & Beverage sectors. In 2019, I transitioned into new business and sales, focusing on Beauty, Fashion, and Retail. This shift has allowed me to leverage my marketing background to build strong C-suite relationships, drive full sales cycles, and consistently deliver high-impact results. I’m adept at aligning solutions with business objectives across both traditional and digital platforms, excelling at identifying new opportunities and collaborating with cross-functional teams to drive mutual growth. Since 2019, I’ve honed my skills in new business development and account growth, launching new marketing channels for mid-market to Fortune 500 brands. My expertise spans AR/VR/Web2.5-3 technologies, and I’ve influenced innovation roadmaps that drive real business outcomes. A key highlight: I led Alo Yoga’s first-ever virtual experience with Meta Quest 2 through Obsess, which gained recognition in WWD, VentureBeat, and Retail Dive. As a New Business Manager at Cult LDN, I combine my understanding of AR and VR with my expertise in the beauty, fashion, and luxury sectors to drive revenue and create immersive consumer experiences. Let’s connect and explore how we can innovate together!

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Brand Partnerships | PR | Events

Jenna LaRocco-McFarlane

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Assistant Vice President | Brand & Marketing Manager at Peapack-Gladstone Bank Private Banking since 1921

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Innovative, consumer-centric marketing leader with 15+ years of experience building global brands both agency and brand-side. I’ve led transformative marketing and digital efforts at the intersection of beauty, fashion, culture, and commerce—spanning social media, performance marketing, influencer partnerships, immersive experiences, and emerging technologies including AI, social commerce and mixed reality. My career began at the forefront of social media and the influencer economy, where I helped shape how leading fashion, beauty and luxury brands show up and scale in a digitally-native world. After years spent agency-side, I moved in-house at Christian Louboutin. There, I led global digital communications—developing a cohesive brand voice, launching strategic creator collaborations, and directing digital content across owned, earned, .com and retail channels. In my next role at NARS, I scaled global consumer engagement across 44 markets, leading first-to-market activations on platforms like TikTok, YouTube, and gaming environments. I oversaw paid media, content, and social strategy—crafting episodic storytelling and launching immersive experiences like House of Climax and The O by NARS to drive deep emotional and cultural relevance. Most recently, at Shiseido Americas, I served as SVP of Digital Innovation, leading development of AI-powered marketing pilots, immersive DTC and retail experiences, technology-enhanced experiential activations and industry-first media pilots on platforms like Roblox. As a recognized thought leader, I’ve spoken at major industry events such as WWD, SXSW, Vogue Business, Coindesk, and NRF. In 2021, I was honored as one of Glossy’s 50 People Who Shaped Fashion & Beauty. I also mentor start-ups at the Entrepreneurs Roundtable Accelerator (ERA), focusing on digital marketing and consumer engagement strategies. I'm passionate about translating cultural and technological shifts into actionable strategy—and building brand platforms that drive relevance, loyalty, and growth. Key Skills Leadership · Change Management · Digital Strategy · Brand Marketing · Go-To-Market · Paid Media · CRM & Retention · Social Media · Influencer Marketing · Content Strategy · Experiential Marketing · Omnichannel Marketing · Innovation Strategy · Gaming & Immersive Commerce · AI & Personalization · Web3 & Tokenization · Data & Analytics · Cultural Relevance · Brand Partnerships · Prestige Beauty · Luxury · Fashion · CPG

Sydney Blumenkranz

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Director of FOG Design+Art Fair

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Adam is on the GTM team at OpenAI, a research organization that creates and deploys artificial intelligence systems to benefit all of humanity. He joined OpenAI in March 2024, after leading strategic initiatives for Snap and its executive leadership. He has over 9 years of experience in the tech industry, working with various domains and segments, such as Segment, a Twilio acquisition, Amazon, Vevo, and Condé Nast, with a focus on data governance, product management, and customer success. Adam started his career in fashion, collaborating with Julie Gilhart, the former SVP, Fashion Director of Barneys New York, on projects such as the prestigious LVMH Prize in conjunction with the Arnault family, the entirety of Amazon Fashion, and the launch of Outerknown, pro surfer Kelly Slater's sustainable lifestyle brand. He holds a BA in Economics from NYU, where he served in student government and helped found an on-campus organization. He is passionate about solving challenges at the forefront of data, resulting in innovation and growth across the board. Outside of the office, he enjoys skiing, cycling, hiking, scuba diving, and cooking/baking.