Company Info for kaplaninternational.com | IcebreakerMembers

➤ I'm a passionate digital and content marketing professional with 15+ years of designing and executing results-driven campaigns in both in-house and agency settings. I love what I do and I'm always learning!
➤ One thing that sets me apart from others is my ability to create strong, positive, and inclusive teams. I believe that when people feel valued and supported, they do their best work.
➤ My core competencies include all things digital marketing - strategic omnichannel campaigns that include audience research, content strategy and development, influencer marketing, social media marketing, and SEO-focused copywriting and editing. I'm also experienced in creating and managing paid content and ads.
➤ I've been lucky enough to work on some amazing marketing campaigns for well-known brands like Dermalogica and That's It Fruit Bars over the years, and I'm proud to say that I've helped many businesses exceed their goals.
➤ I also built a thriving beauty and lifestyle blog and community of 600,000 followers. My expertise landed me features in major publications like People Style Watch, Shape Magazine, and Teen Vogue. Collaborations with animal-friendly brands like Too Faced and LUSH helped me drive awareness about cruelty-free beauty products to a wider audience.
✍ I’m always open to discussing new opportunities and collaborating with fellow marketing professionals. Feel free to connect via LinkedIn or contact me directly at jen@toptiermedia.com.
Featured Certifications:
✷ Google Analytics 4 Certification (2024 - 2025)
✷ HubSpot Content Marketing Certification and Marketing Software Certification (2023 - 2025)
✷ Generative AI for Digital Marketers (Dall-E, Chat GPT, Gemini, Copilot, Jasper, etc.) - LinkedIn Learning (2023)
📌 Portfolio and writing samples - https://jenmathews.toptiermedia.com 
Hi there!
I’m Şevval—a curious, people-oriented problem solver who’s passionate about making things better, smarter, and more meaningful.
Currently, I’m part of the Business Excellence team at Borusan Next, where I focus on improving processes and helping teams work more efficiently. Whether it’s optimizing workflows, driving innovation, or embracing new technologies, I love turning challenges into opportunities for growth.
Along the way, I’ve soaked up knowledge from amazing programs like McKinsey Forward, Future of Leadership Masters. I also earned my Professional Scrum Master (PSM I) certification to help teams move fast and stay aligned.
I’m a big believer in lifelong learning and open collaboration. You’ll usually find me digging into new trends or bouncing ideas with teammates.
Let’s connect if you’re passionate about building high-performing teams, future-proofing organizations, or redefining what excellence looks like.