IRON Creative | Icebreaker

IRON Creative | Icebreaker

Members

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Creative Producer specialized in events, sponsorships, product launches and campaigns | Global & US Brand Marketing | Platforms & Devices at Google via HH Global

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My 2-year advertising stint led to a career in workplace culture, where I’ve spent the past 10 years improving employee experiences and building HR infrastructure for some of the most innovative tech companies at various stages of their growth. At the startup Sonder, I helped establish processes and programs to support 1300 employees in 36 cities around the world. At a post-IPO DoorDash, I led an international team to design and deliver programmatic experiences across onboarding, L&D, M&A and market expansion efforts. And in my latest role at OpenSea, I was responsible for developing HR strategy, overseeing people operations and planning corporate events. Along the way, I've been able to strike the right balance of understanding business needs with creating a meaningful place that people want to be a part of — and in every role I’ve been motivated to learn new skills and deliver exceptional results; my impact has consistently been recognized by Leadership teams, including: - 2023 at OpenSea: nominated by the Head of People with an award for strategic thinking after only 5 months. - 2022 at DoorDash: selected as one of the first people managers to pilot Executive Coaching for high performers. - 2021 at DoorDash: recognized by C-suite with an award for operational rigor after only 3 months. - 2019 at Sonder: recognized by C-Suite with an award for positive influence on company culture. - 2015 at Swirl Inc: recognized by C-Suite with an award for positive influence on company culture.

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Freelance Creative, Art Direction + Design

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Passionate marketing lead with 14+ years of experience, successfully growing B2C & B2B brands with awareness-driven integrated brand campaigns, product launches, video, .com redesigns & destinations, full-funnel programs, customer loyalty, and digital transformation. I build strong client and internal relationships, develop a deep understanding of each account’s complexities, and invest in my client’s growth. My positive attitude opens doors to client-agency advocacy and motivates internal teams to success. I was trained in Advertising Creative Strategy at the Academy of Art University, and I incorporate an audience-first perspective to this day & advocate for great creative work.

Erik Woestehoff

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