Company Info for girlsintech.org | IcebreakerMembers
I design and lead AI-enabled go-to-market strategies that uncover new market segments, personalize messaging, and accelerate speed to market. By applying AI to market research, positioning, and content creation, I help brands launch smarter, engage audiences more effectively, and achieve measurable growth.
This approach has shaped successes at Microsoft Surface, VMware, Cisco, and start-ups, where I’ve delivered global launches, partner enablement programs, and multi-channel campaigns that connect complex product value to customer needs. I apply AI across the full marketing lifecycle - conducting market research, segmentation, and audience analysis; personalizing messaging and positioning; optimizing campaign strategies and workflows; generating, adapting, and testing content; and brainstorming innovative ways to connect with key audiences.
Key results include:
-25% increase in partner engagement and sales revenue in eight months by aligning content strategy with GTM priorities.
-Leading integrated campaigns that delivered double-digit revenue growth across multiple industries and regions.
-Building scalable marketing engines that deliver consistent brand and product messaging worldwide.
My focus is on helping organizations market smarter, move faster, and engage more effectively in an AI-driven business environment. 
Fortunate to have had the opportunity to work for companies that have raised $326 million in traditional venture capital, including two successful exits. I started my career as a television news reporter before transitioning into tech PR and Marketing.
I've been able to place my companies in over three hundred different media outlets in broad and niche categories, including The New York Times, The Wall Street Journal, BusinessWeek, Entrepreneur, Fortune, Playboy, USA Today, Buzzfeed, TechCrunch, Coindesk, Adweek, CNET, The Hollywood Reporter, and many others.
I'm also an avid traveler with over 100 countries visited. I love to experience cultural nuances firsthand. 
About Beth
People & Talent Leader with years of experience operating in tech start-ups.
Expert headhunter.
Obsessed with helping start-ups win and realise their vision.
Aligns with founders who believe the right talent and culture is their competitive advantage.
Loves talking to Software Engineers and Product people, understanding what needs to be built and how.
Enjoys coaching/mentoring and watching Founders, Leaders, and Teams reach their full potential.
Builds low ego high confidence teams.
Believes radical candor is kindness.
High energy, results oriented, competitive, and will find a way to solve 'that' problem.
Advice & Mentoring
I believe in sharing experience to help teams. My advice comes from lessons learned the easy way and the hard way. I've failed fast, and made enough good decisions to enjoy a successful career as a People & Talent Leader. Perspective is key to performance.
Previous Operating Experience
Tech driven start-ups from seed stage to commercial growth, international expansion, and following investment rounds. People & talent vision and strategy. People Ops system design. Extensive headhunting. Setting the talent bar. Leadership search. Building companies 0-1, and functions from scratch across multiple verticals. Experience with remote working, and distributed teams UK & international.
Polite Note:
If you’re a founder who is *not* ex-FAANG and you ask me to find you a FAANG Engineer for your pre-seed for £100K or less, the answer will be a polite no. If you're an ex-Faang Founder yourself, the answer is potentially.
Tags:
People & Talent Leader & Consultant (Assoc CIPD)| Founder Coach
Chief People Officer| VP People| VP-Head of Talent| Talent Director 
Karthika is a skilled GenAI Engineer who yearns for solving problems to tackle challenges that meaningfully shape product strategy and influence business outcomes. I am generally interested in the area of Natural Language Processing (NLP) and Generative AI (GenAI).
My technical expertise includes a strong focus on Large Language Models (LLMs), leveraging tools like Hugging Face Transformers, OpenAI APIs, and spaCy. I have extensive experience with NLP techniques, including tokenization, stemming, lemmatization, and embeddings (Word2Vec, TF-IDF). I’ve also implemented architectures like LSTM, RNN, GRU, and worked with frameworks such as TensorFlow, PyTorch, and Keras.As an advocate for open-source contributions, I'm actively contributing in Open source now.
Excellent communication and interpersonal skills, with the ability to effectively communicate technical concepts to both technical and non-technical stakeholders. 
