Freuds | Communications agency for policy, culture & brand | Icebreaker

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Freuds | Communications agency for policy, culture & brand | Icebreaker

Freuds | Communications agency for policy, culture & brand

Freuds is a full service communications agency. We shape policy, shift behaviour and build culture through strategy, creative, content, events and crisis.

17 members

Contact info

Link

freuds.com

Members

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ABOUT ZAPPAR Zappar is a pioneering UK technology company focused on enhancing and assisting the human experience through cutting-edge computer vision to deliver greater immersion, interaction and accessibility. Zappar’s unique combination of AR, VR and WebXR software, hardware, and creative services alongside assistive technologies makes it easier for brands, businesses and end-users alike to create and scale immersive content to enhance the human experience. Zappar brings its mission to life by powering next-generation consumer experiences, through Zapworks, its groundbreaking immersive web 3D tooling suite (think Unity for the web), Zapbox which turns your existing iPhone into a mixed reality headset with controllers for under $100, and Studio Z as a global leader in delivering best-in-class immersive campaigns across Web3D, AR, VR and WebXR, DOOH and mobile games. We’re your vertically integrated XR partner like no other. And as if that wasn’t enough, more recently, Zappar has been making the world more connected and accessible for the 300 million people around the world with sight loss, using computer vision tech to enable product packaging to deliver information to people who are blind or partially sighted through a single, Accessible QR code solution. This is about making access to product packaging a basic human right. Zappar’s unique blend of immersive technology solutions all under one roof enables businesses to deploy next-gen consumer experiences more efficiently across different use cases, teams and devices and also deliver societal change at scale through technology. Partners include Nestle, Unilever, Pfizer, Reckitt’s, Bayer, H&M, Disney, PwC, AstraZeneca, LEGOLAND, PepsiCo, Mondelez, Atlanta United and many many more Zappar: www.zappar.com Zapbox: http://zapbox.io Zapvision: https://zap.vision Zapworks: https://zap.works -- ABOUT CASPAR: Background in advertising and marketing as an account man having been lucky enough to work at some of the most successful companies with the biggest blue chip brands surrounded by the best people. Now spending all my time in the fascinating new world of spatial storytelling (or augmented reality as some call it). Having helped set up three companies there's certainly no substitute for experience and learning from your failures as much as your successes. There's no shortcut, unfortunately. It's all about hard work, timing and a healthy dose of luck.

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Consumer & Tech PR

Susan Whitman Bell

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Strategic communications leader with a decade of experience delivering high-impact internal and external communications for Fortune 500 companies and global consumer brands. I specialize in shaping clear, compelling narratives that elevate brand reputation, engage employees, and drive business performance—particularly within luxury goods, hospitality, and consumer sectors. My expertise spans executive and internal communications, crisis and issues management, M&A integration, DEI storytelling, and sustainability communications. I’m known for advising C-suite leaders with clarity and confidence, building and mentoring high-performing teams, and delivering communications strategies that align with business objectives and resonate with global stakeholders. Key Accomplishments: • Orchestrated end-to-end communications for Treasury Wine Estates’ $1B acquisition of DAOU Vineyards, ensuring alignment across global stakeholders and sustained employee engagement throughout integration • Directed Vail Resorts’ COVID-19 crisis response in the Tahoe Region, leading a team of seven and securing strategic coverage in top-tier outlets including Forbes, Travel + Leisure, and San Francisco Chronicle • Created and launched the “Women of Mars” campaign, amplifying leadership voices across Mars, Inc. and driving measurable engagement during Women’s History Month • Built and scaled freuds’ U.S. presence, managing complex accounts across industries and earning promotion within a year An East Coaster at heart and a California transplant, I bring an editorial mindset, a collaborative spirit, and a passion for storytelling that connects people and purpose. Outside of work, I’m a Goldendoodle mom, lifelong learner, and travel lover always seeking meaningful experiences—whether exploring a new city, hiking a local trail, or finding the perfect cup of coffee (or glass of wine).

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Group Director of Communications and Social, Oracle Red Bull Racing

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Co-Founder at CampusReel | Forbes 30 Under 30

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CEO & Founder, Maximize Consultancy | Partner at Oxford Leadership | Creator of TikTok’s Global Company Culture | Developed Meta’s Leadership & Learning Solutions | TEDx Speaker & Best-Selling Author | Linkedin Top Voice

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⚡️Cultural Relevancy | Culture. Tech. Trends: Marketing & PR

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Negotiation, Talent ID, Commercial, Personal Skills

Imani (Imee) Good

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Graduated from Colorado College with a BA in Business, Economics, and Society. My academic journey has equipped me with a deep understanding of market dynamics, consumer behavior, and the socio-economic impact of business strategies. Currently working in Marketing at The Estée Lauder Companies within their Presidential Program. I am gaining hands on experience in brand storytelling, campaign execution, and digital marketing. I am extremely passionate about how social media shapes brand perception and customer connection. I aspire to grow into a role focused on social media management and brand strategy, particularly within the beauty space, where I can help brands craft impactful, authentic voices across platforms.

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Head of People | Strategic, compassionate, and action-oriented people leader