BeyondCPG | Icebreaker

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BeyondCPG | Icebreaker

BeyondCPG

BeyondCPG

We are a 12-week accelerator that transforms early-stage CPG brands into scalable, high-growth businesses through access to mentorship, resources, and a collaborative network.

3 members

Contact info

Link

beyondcpg.org

Members

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Founder/CEO ECOfashion Corp | ECOlifestyle Pioneer & Author | Co-Founder BeyondBrands & Good Catch

April Jimenez (Karr), MBA

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I craft thoughtful brand and marketing strategies that resonate with diverse audiences and drive authentic brand growth. As a Xennial and Native-Mexican American, I've spent my life navigating cultural landscapes and finding my unique voice—an experience that has shaped my ability to connect with and understand varied perspectives in the marketing world. My journey of self-discovery has become my professional superpower, allowing me to authentically bridge gaps between brands and their audiences. This cultural fluency, combined with my substantial background in brand management, informs every strategy I develop. As a co-founding member of BeyondBrands Agency and now Head of Digital Marketing Strategy at Openly Gray Agency, I bring a wealth of experience in social media strategy and new business development. I implement data-driven approaches with a nuanced understanding of consumer behavior and market dynamics, ensuring my clients stand out in today's competitive landscape. My approach is characterized by genuine collaboration, fostering team synergy to exceed milestones, and cultivating lasting connections within the industry. I believe the most impactful marketing comes from understanding both where we come from and where we're going—a philosophy that guides my work every day.

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Dynamic and innovative professional with 24+ years of experience in technology, sales, consulting, product management, product development and business strategy. 17+ years of experience in technology and consulting sales, and business development, with the most recent 13+ years focused on architecting and selling cloud based solutions to drive customer growth and transformation; have played the role of a business development leader, sales engineer, strategic account manager, sales engineering leader, and sales leader; with substantial experience interacting with clients, and building relationships at the executive level. Extensive experience as a manager and leader for small, medium and large teams; creating scale, improving performance and managing through change. 5+ years of experience innovating, incubating and helping launch new products and businesses serving as a growth advisor and consultant for companies. 15+ years of experience in systems engineering, enterprise architecture, software design and development, project management, and data/information modeling. Extensive and diverse industry experience, including: 4+ years of architecting and selling solutions for the technology/digital native industry. 4+ years of architecting and selling solutions for the retail industry. 4+ years of architecting and selling solutions for the media and publishing industry. 10+ years of architecting and selling solutions for the public sector (Fed Civ, DoD, and Intel). 3+ years of architecting and selling solutions for the healthcare and life sciences industry. 6+ years of architecting and selling solutions for the financial services industry.