Ari Zelmanow | Customer Investigator | Icebreaker

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Ari Zelmanow | Customer Investigator | Icebreaker

Ari Zelmanow | Customer Investigator

Ari Zelmanow | Customer Investigator

I use the skills I learned as a police detective to help product teams build products that people want to buy.

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arizelmanow.com

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Dr. Ari Zelmanow

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As a police officer, I became acutely aware of the revolving door for criminals. I'd watch the cycle time and time again; the police would spend a lot of time, effort, and resources catching criminals, and the courts and corrections would just release them back into the wild. It was like pouring water into a leaking bucket. Businesses make the same mistake also. A lot of effort goes into catching customers, but then somehow, customer retention falls by the wayside. This is particularly painful early in the customer journey, where you've already paid the costs to acquire a customer but haven't yet had the opportunity to get a return on that investment. Stopping churn comes down to three things: 1. An understanding of who the customer is. 2. An understanding of what they are trying to accomplish. 3. A tenacious and unending pursuit of delivering value. Do these things, and customers stay. Don't, and they leave. I will help you build a durable, evergreen, customer retention system that is as sticky as molasses on a hot summer day in Georgia. This of course, leads to increased business growth and value—by delivering value to your customers. I don't only "talk the talk," I "walk the walk." 🎓 I hold a doctorate in cognitive psychology, so you get the benefit of knowing that my strategies are grounded in the academic research of decision-making and what motivates people. 🌎 I have REAL-WORLD practical experience; I have helped teams retain customers at some epic organizations (and still do), including Panasonic, Twitter, Indeed, Twilio, and others. 🚓 As a metropolitan police officer and detective, I developed the investigation chops to discover problems unlike any other applied researcher out there. Want to keep the customers you worked so hard to capture? DM me.