Company Info for apifiny.com | IcebreakerMembers
I am a storyteller with extensive AI communications and tools expertise. I believe in the power of stories to inspire, change behavior, and drive value for brands and individuals.
I’ve spent the past two decades — both in-house and at agencies — helping tech startup and Fortune 500 CEOs to elevate their personal brands and company profiles, increase customer engagement, manage reputation risk, and grow their businesses. I have extensive experience developing and executing data-driven PR, content, and event marketing campaigns for business and consumer AI, crypto, Web3, and fintech brands, including my most recent work with crypto VC firms, Dragonfly Capital and Canonical Crypto.
I'm currently freelancing while looking for my next communications leadership role with a reputable brand. (My LinkedIn profile is an overview of my work experience, not my official resume).
I led Netflix’s first, record-breaking U.S. Latino PR campaign, crypto trading startup Apifiny’s campaign to go public, and high-profile campaigns for startups Caviar and Embark, resulting in their acquisitions by Square (now Block) and Apple, respectively. I also led PR programs for crypto and Web3 startups Abra, Curv (acquired by PayPal), Civic and CasperLabs, among many others. Other notable brands I’ve advised include Silicon Valley legend and former Cisco CEO, Judy Estrin, and tech giants Seagate, Panasonic, Verizon and HP.
I am an inspiring leader with a high EQ skilled at building and managing up and across global teams to achieve peak performance while building strong team chemistry. I'm also a savvy C-suite advisor, accomplished writer and spokesperson trainer. Fluent in Spanish and conversant in Portuguese, I've worked in Spain and Panama.
I've pitched and placed hundreds of stories across business, tech, and consumer media such as: The Wall Street Journal, NY Times, LA Times, Bloomberg, Fortune, Forbes, Reuters, Associated Press, Investor's Business Daily, Financial Times, Marketwatch, Good Morning America, USA Today, SF Chronicle, TechCrunch, VentureBeat, CNET, Coindesk, Cointelegraph, The Block, Decrypt, and The Hollywood Reporter, among many others.
I also perform standup comedy and co-produce ComedyBytes, an AI sketch comedy show and production company that features the galaxy's first AI vs human roast battle. As seen in The NYT: https://www.comedybytes.io/ 
Seasoned People and Talent leader with experience in various industries including Web3, Emerging Technology, Media, and CPG. Successfully built customized national and global teams, demonstrating exceptional skill in creating efficient infrastructures.
Mentor to HR professionals worldwide, integrating strategy, psychology, and mindfulness-based approaches into the work.
Thrives when working with organizations that have a bold vision. Particularly drawn to those leveraging technology to better our society, emphasizing unique execution and an environment that fosters innovative thinking. Champions employee empowerment, decentralization, and the freedom to shape one's own role and destiny.
What I live -
"Start by doing what's necessary; then do what's possible; and suddenly you are doing the impossible." -Francis of Assisi
"Old ways don't open new doors."
"A person who feels appreciated will always do more than expected."
Recommended Reading: "Letters to a Young Poet" by Rainer Maria Rilke; "Reinventing Organizations" by Frederic Laloux; "Achieve Optimal Performance by Providing Employees a Safe Space" by Maxine Attong; "The Little Prince" by Antoine de Saint-Exupéry 
