
Deputy General Manager at Zenith
Yuening Ko is an experienced marketer with a background spanning creative and media agencies in the Greater China region. Prior to the marketing acquisition, she was a business journalist at a leading financial media outlet, covering retail and luxury industry news. With a solid foundation in storytelling and integrated strategic planning experience, she specializes in tackling brand challenges through a business-driven approach—helping clients strengthen brand equity and craft marketing plans that drive award-winning campaigns and measurable business growth. Her experience spans FMCG and high-end luxury sectors, where she has developed a keen interest in exploring dynamic approaches to accelerating business success. Beyond her professional career, Yuening is a registered yoga teacher, dedicating to promoting well-being through mindful practices.
wpp.com
wundermanthompson.com
zenithmedia.com
essencemediacom.com
Shanghai, China
Deputy General Manager-Integrated Strategic Planning
Zenith
• www.linkedin.com/company/zenithinternational
Feb 2025 - Present
Shanghai, China
OpenX E2E Experience Lead- Nutrition & Emerging
WPP
• www.linkedin.com/company/wpp
May 2023 - Feb 2025
Greater China
Business Director-Strategic Planning
EssenceMediacom
• www.linkedin.com/company/essencemediacom
• Full-time
May 2023 - Feb 2025
Shanghai, China
Communication Planning Director
EssenceMediacom
• www.linkedin.com/company/essencemediacom
Sep 2021 - May 2023
Shanghai, China
Senior Strategist
Wunderman Thompson
• www.linkedin.com/company/wunderman-thompson-
Apr 2019 - Sep 2021
Strategic Planner
Wunderman Thompson
• www.linkedin.com/company/wunderman-thompson-
Jun 2017 - Apr 2019
Market Analyst
Agroni Research
• Contract
Sep 2016 - Feb 2017
London, England, United Kingdom