Engineering Director for Lift, Incrementality and MMM @Google

Over 12 years of leadership and expertise in ads measurement building solutions that bridge data science and engineering at scale. I lead large x-functional efforts on Google’s cutting-edge solutions for Lift, Incrementality, and Marketing Mix Modeling (MMM), enabling advertisers to measure the causal impact of their campaigns effectively. With a focus on simplifying complexity, problem-solving, and mathematical modeling, the role bridges engineering and data science to deliver scalable, reliable measurement systems. Motivated by a mission to advance precision in advertising analytics, the work consistently empowers advertisers to make data-driven decisions with confidence.