Experienced Analytics Manager with 10+ years in AdTech and MarTech, specializing in measurement, attribution, and performance optimization. Proven track record of leading cross-functional teams to deliver next-gen identity and measurement solutions. Adept at driving strategic projects, performing root-cause analysis, and presenting insights to stakeholders. Email: xingu0606@gmail.com Skills: Web Measurement | Data Analysis | Web Analytics | Paid Media | Programmatic Display | Paid Media Optimization | Brand Marketing | A/B Test | Statistical Analysis | Forecasting Tools: Data Analytics: Excel, Google Sheet, MySQL, Python (numpy,pandas) Statistical Modeling: Linear Regression Data Visualization : Tableau, PowerBI Social Analytics: Sprinklr, BrandWatch, Crimson Hexagon Web Analytics: Google Analytics, Google Tag Manager, Adobe Analytics Marketing/Ad Technology: Demandbase, 6Sense, LiveRamp, Google Marketing Platform