Exec. Director - Digital Marketing and CRM Operations at Fox Corporation

I am an accomplished and well-rounded business executive with over 15 years of experience primarily in telecom and financial services. I’ve worn many hats in my career: marketing, analytics, product management, strategic planning, and operations. As a result, I have a unique ability to successfully work across functions and through that efficiently deliver high quality recommendations, plans, and execution. ► ANALYSIS AND INSIGHTS: I have built and managed teams responsible for market research, competitive intelligence, campaign reporting and analysis, statistical modeling, and performance assurance. Outputs have led to $70M in incremental campaign revenues and 75% ROI lift, market share increases in top 20 markets, and $12B in deals to sell off non-strategic market areas. ► MARKETING: I developed and executed integrated marketing campaigns against acquisition, upsell, and retention KPIs for FiOS TV and broadband. Toolkit included traditional (PR, direct mail, outbound telemarketing, e-mail, TV, radio, OOH, events) and then-new (door-to-door, digital, guerrilla, customer experience) ► PRODUCT MANAGEMENT: I held full P&L accountability for the XBOX Live Gold subscription product and drove roadmap-to-requirements-to-launch for new subscriptions and lifecycle-based experience enhancements that led to double-digit subscriber growth and the first annual churn decline in product history ► CUSTOMER EXPERIENCE: I used a mix of customer feedback and hard behavioral data to identify friction points with handset exchanges and international roaming, prioritized specific levers that would have the greatest impact, and steered product owners to implement improvements that contributed $30M to T-Mobile’s bottom line ► TEAM AND TALENT MANAGEMENT: I’ve managed high performing teams from 2 to 40 in size and from 2 to 8 direct reports and coached multiple team members into promotions and career advancements