As a Performance Marketing Manager, I assist startup enterprises in enhancing brand visibility, acquiring new clients, and generating revenue through digital avenues. Grounded in a data-centric approach, I specialize in paid advertising, campaign oversight, and optimizing sales funnels. Always open to new challenges and opportunities. My contribution to KPIs and lead generation involves employing an omnichannel strategy, with a primary focus on paid native, social, and display channels. I orchestrate prospecting and retargeting initiatives across a spectrum of platforms, including Meta, TikTok, RTB House, Google (particularly Demand Gen and YouTube), and Criteo, aiming to effectively engage both potential and existing customers. I hold a Bachelor of Science in International Business Management from the University of Europe for Applied Sciences Berlin. This academic background equipped me with valuable insights into marketing, consumer behaviour or, brand management, and cross-cultural communication. Fueled by a profound enthusiasm for multifaceted marketing and data-driven decision-making, I leverage these passions in my current role. Proficient in information analysis, I excel in extracting valuable insights to sculpt growth strategies, showcasing robust analytical capabilities. Adaptability is a forte, demonstrated by adeptly managing numerous projects in a fast-paced, uncertain environment while prioritising effectively.