
Results-oriented performance marketing leader with 15 years of experience driving growth for 200+ brands across diverse sectors, including SaaS, CPG, B2B, Travel, DTC, Fashion, eCommerce, Automotive, and Health. Demonstrated ability to achieve 100%+ revenue growth for multiple brands, consistently delivering increased revenue cycles. At FreshBooks, spearheaded the growth marketing team, orchestrating customer acquisition across 160 countries, with a primary focus on key markets such as the US, Canada, the UK, Mexico, and Europe. Managed and motivated a high-performing team of 35 professionals. Proficient in developing and executing data-driven digital marketing strategies that directly contribute to achieving business objectives, amplifying brand presence, and surpassing revenue targets.
eatfeast.com
performics.com
mojo.shop
demacmedia.com
freshbooks.com
delphia.com
td.com
360i.com
goo.gle
Toronto, Ontario, Canada
VP, Marketing & Growth
Practice Better
• www.linkedin.com/company/practicebetter
Mar 2025 - Present
Toronto, Ontario, Canada
Digital Marketing Consultant
Search Ninja
• www.linkedin.com/company/searchninja
Jul 2016 - Present
Toronto, Canada Area
VP, Growth Marketing & Lifecycle
FreshBooks
• www.linkedin.com/company/freshbooks
Jan 2023 - Apr 2024
Toronto, Ontario, Canada
Senior Director - Performance Marketing
FreshBooks
• www.linkedin.com/company/freshbooks
Apr 2020 - Jan 2023
Toronto, Ontario, Canada
Chief Digital Officer
Gwella
• www.linkedin.com/company/mojogummies
Dec 2020 - Nov 2022
Toronto, Ontario, Canada
Director of User Acquisition
Delphia
• www.linkedin.com/company/delphia-ai
Jul 2019 - Feb 2020
Toronto, Canada Area