Partner @ Smart Media Decisions

With over 20 years of experience in the media industry, I co-founded Smart Media Decisions (SMD) to transform how businesses approach media advertising. As an expert in business management and media strategy, I've had the privilege of helping clients optimise their media investments and navigate the complexities of today's fast-evolving media landscape. In 2019, we launched SMD as a boutique media consultancy, and since then, we've grown into a trusted marketing automation and media management platform. Our flagship product, Auditor360, is a groundbreaking solution designed to empower marketers and advertisers with smarter, more scalable decision-making, setting us apart in the industry. At SMD, we believe that effective media strategies are built on real, actionable insights. This belief led to the creation of Auditor360. This all-in-one platform enables businesses to make data-driven decisions by providing a seamless, end-to-end workflow that integrates media planning, financials, performance evaluation, and more. Through my work with SMD, I'm committed to staying ahead of the rapidly changing media landscape. Our goal is to equip clients with the tools and insights they need to achieve meaningful results and maximise the return on their media investments.