Strategic, data-driven product and marketing professional. Specialties include: • Marketing: B2B (SaaS) and B2C growth marketing, product-led growth (PLG), demand generation, lifecycle marketing, product marketing, content marketing, conversion rate optimization (CRO), SEO, market research, and market sizing. • Strategy: Revenue growth, cross-sell, upsell, audience segmentation, traffic diversification, member acquisition, AB testing, funnel analysis, competitive intelligence. • Analytics: Excel, Tableau, Google Analytics, Amplitude