Marketing professional with extensive experience managing marketing strategies for the growth of Mobile and Web-based Businesses. I am always thinking of Growth loops and how to optimise every part of the Growth Funnel. • Search engine optimisation: Came up with strategies to build high-quality backlinks: I also have experience generation content to drive traffic and generate sales. I obsess over conversion rate optimisation. • Performance Marketing & Paid User Acquisition: Setting up the strategy and execution of UA growth channels for Android and iOS apps. Generated thousands of app installs through different channels. The advertising channels I have focused on include a mix of paid social, display, native and search. Mainly: Facebook,Twitter, Google and ad networks (video, display, etc.). I have also focused on viral marketing and influencer marketing to drive installs and increase brand awareness. I am well experienced in setting up custom audiences for retargeting and re-engagement campaigns based off certain user events. Experience with Email marketing and setting up drip emails for onboarding users. Created push notifications and in-app messaging to drive user engagement. • Mobile Analytics: Experience implementing analytic structure for apps, main dashboards aggregating KPIs factoring in product growth and customer engagement. Building funnels using mobile-specific tools such as GA, Twitter analytics or Fb Analytics. Worked with the main Mobile Tracking Partners: Adjust and AppsFlyer. Definition and coordination of the technical implementation of different funnels, app events, links or call/post-backs through the MTP Building UA channel-effectiveness reports showing the main growth metrics of campaigns and sub-layers. Setting up A/B experiments on different cohorts to drive stickiness and retention. Experience with Amplitude and firebase analytics for understanding events and user journeys on the app. Experience with advanced SQL and Python to wrangle data and generate insights to drive business growth. Built several dashboards with Tableau and Data Studio to visualise raw data. Working with a data-driven approach and seeking innovative solutions for driving growth to digital businesses.