
Alliances & Biz Dev Disruption / Marketing Innovation / Coaching & Mentoring for Groups & Individuals / Natural-Born Networker / Technology, Football, Telecom, EdTech, eSports & Fintech Industries
Proven success analysing, researching, developing & implementing innovative technology services & products, fulfilling business requirements & accomplishing strategic goals as well as business development & team management always with a human touch. Chronological CV: Since finishing my BSc Hons Business Admin in Wales (UK), I completed a summer program in the ESS at Groupe HEC, SDA Bocconi, & Wirtschaftsuniversitat Vienna, which gave me a valuable insight into the e-business world. I'm fortunate enough of being a sociable person by nature as well as to having the knack for languages (Spanish, English and French), which enables me to organise events & meetings effectively as well as to run sports teams (having managed the regional 7-a-side footy team in the Spanish National Championship 2014 as well as coach assisting a Third Division professional club at Spain's La Liga 2015-2016, UC Ceares in addition to several companies soccer teams, inter alia). The research project for my MSc Information Systems & Technology dissertation at City University, London was versed on “Technological Innovations; implications on the Latin American Society”. At City University I developed a Standalone Kiosk pilot presented & awarded by the London Tourism Board in 2004. I worked for a renowned Japanese Video Games company back in 2002, SquareSoft, where I was main responsible for the launch of the very first Disney game for the PS2 platform in the Spanish market, as shown in the credits of the famous game, Kingdom Hearts. In 2003, I joined the SMS aggregator startup MX Telecom Ltd in London where I worked my way into launching their business across Europe, America & Australia. In 2007 I led an MVNO launch in Spain at Telecable focusing on the device side of things daily dealing with both the mobile & fixed devices portfolio roadmap, managing OTA & DM deployment projects as well as being in charge of SIM profiles maintenance. From 2017 up to mid 2019, orientated to the B2B market, focused on biz clients' special & custom projects with bespoke technical solutions whilst balancing it out with ongoing Club Management & Team Training at CD Lealtad, a Professional Football Club, since 2017, where I served out as Football Manager coaching their U19s. The 2020 season I did run the Club as a senior executive. From mid 2022, I joined the SaaS Fintech startup Okticket to deal with partnerships & assist in the biz dev to become, in 2024, biz partner at Lessthan3, Observability AI via DevOps. Nowadays running my own company to pursue my sports, education & technology dream: USM.
okticket.es
telecable.es
square-enix-games.com
lessthanthree.tech
rfef.es
Oviedo, Principality of Asturias, Spain
Co-Founder & President
University Sports Management
• www.linkedin.com/company/usm-site
Sep 2025 - Present
Miami, Florida, United States
Personal Development Mentor
#AsturiasPower
• www.linkedin.com/company/asturiaspower
May 2020 - Present
Asturias, Principado de Asturias, España
Alliances Development. Business Partner
Lessthan3
• www.linkedin.com/company/less-than-three
Apr 2024 - Aug 2025
Oviedo, Principality of Asturias, Spain
Partnerships and Business Development
Okticket
• www.linkedin.com/company/okticket
Jun 2022 - Apr 2024
Gijón, Principality of Asturias, Spain
Executive Vice President
Club Deportivo Lealtad
• www.linkedin.com/company/cdlealtad
Jul 2020 - Aug 2021
Villaviciosa, Principality of Asturias, Spain
Club Manager & Football Coach
Club Deportivo Lealtad
• www.linkedin.com/company/cdlealtad
Jun 2017 - Jul 2020
Villaviciosa
Assistant Football Manager
Unión Club Ceares
Jan 2016 - Jun 2016
Gijón Area, Spain
Head Football Coach
Ibérica Events
Oct 2013 - Jun 2014
Asturias, Spain