
At Boomerang Ideas, we deliver representative consumer insights at the speed of social β fast, scalable, and grounded in real people. π We support quantitative and qualitative research, recruiting real people via social media ads and simulating answers with Silicon Samples and Digital Twins built from interviews. β Used by leading Swiss brands like SBB, Mobiliar, and Swiss National TV, and validated in academic research. π± In parallel, I contribute strategically to DAY8, a think tank and innovation firm focused on leveraging technological advancements for meaningful, sustainable change β offering hands-on trainings, design sprints, and workshops based on agile and behavioral science principles. π Over 15 years of experience across product, strategy, and research innovation β from Accenture consulting to deep-tech entrepreneurship. π Currently scaling Boomerang globally and raising our Seed+ round.
accenture.com
sunrise.ch
inclusioncloud.com
Zurich, Switzerland
Founder / CEO
Boomerang Ideas
β’Β www.linkedin.com/company/boomerangideas
β’Β Full-time
Jun 2019 - Present
ZΓΌrich Area, Switzerland
Co-Owner
DAY8 - Innovation Advisory
β’Β www.linkedin.com/company/dayeight
Feb 2019 - Present
ZΓΌrich, Kanton ZΓΌrich, Schweiz
Manager in Management Consulting
Accenture
β’Β www.linkedin.com/company/accenture
May 2013 - Apr 2018
Sabbatical Leave
Travels & Education
Dec 2011 - Jan 2013
Latin America
Marketing & Sales Manager
Inclusion Services S.A.
β’Β www.linkedin.com/company/inclusioncloud
Jan 2012 - May 2012
Buenos Aires, Argentina
Senior Project Manager
Sunrise Communications Ltd.
β’Β www.linkedin.com/company/sunrisegmbh
Feb 2008 - Oct 2011
Zurich, Switzerland
Project Manager
Studcom Ltd.
Mar 2007 - Jan 2008
Muttenz, Switzerland