At Boomerang Ideas, we deliver representative consumer insights at the speed of social – fast, scalable, and grounded in real people. 🔍 We support quantitative and qualitative research, recruiting real people via social media ads and simulating answers with Silicon Samples and Digital Twins built from interviews. ✅ Used by leading Swiss brands like SBB, Mobiliar, and Swiss National TV, and validated in academic research. 🌱 In parallel, I contribute strategically to DAY8, a think tank and innovation firm focused on leveraging technological advancements for meaningful, sustainable change – offering hands-on trainings, design sprints, and workshops based on agile and behavioral science principles. 📈 Over 15 years of experience across product, strategy, and research innovation – from Accenture consulting to deep-tech entrepreneurship. 🚀 Currently scaling Boomerang globally and raising our Seed+ round.