
Senior culture & creator marketing professional with a proven track record at global tech companies in delivering brand activation platforms, scalable creator programmes and strategic partnerships. A London native with extensive international experience, I combine a music background with 10+ years at global technology brands and thrive in high-performing team environments. Action-oriented and delivery-focused, I am deeply collaborative and cross-functional in my approach.
playvirtuoso.com
wearefrukt.com
co.uk
london2012.com
native-instruments.com
ledger.com
warp.net
sonos.com
United Kingdom
Lead, Artists & Industry Strategy
PLAYvirtuoso
• www.linkedin.com/company/playvirtuoso
• Part-time
Feb 2021 - Present
London
Lead, Culture Marketing EMEA
Ledger
• www.linkedin.com/company/ledgerhq
• Full-time
Feb 2022 - Feb 2024
London, England, United Kingdom
Artist Partnerships, Dr Martens EMEA
Kingdom Collective
• www.linkedin.com/company/kingdom-collective
• Part-time
Jan 2021 - Dec 2021
Head of Artist Partnerships
Native Instruments
• www.linkedin.com/company/native-instruments
• Full-time
Sep 2018 - Sep 2019
London, United Kingdom
Senior Manager, Global Brand Experience
Sonos, Inc.
• www.linkedin.com/company/sonos-inc-
• Full-time
Jan 2014 - Sep 2018
London, United Kingdom
Creative Strategist
FRUKT
• www.linkedin.com/company/frukt
• Full-time
Jan 2013 - Dec 2014
London, United Kingdom