Sound is Analog; Recording Studio & Machine Shop Mission: Restoring our humanity through the natural sights, sounds, and feelings Aristotle cherished Why? Inspired by Aristotle, Tom Morgan is building Sound is Analog, a pure analog sound recording studio and supporting machine shop. We live in a zero-trust digital world. Humanity needs analog truth right now. Sound is analog, allowing humans to convey the truth through both sound and sight. How Does It Work Waves Not Digits. Musicians and other artists create pure sound and sight recordings using analog audio and visual equipment. In addition to the audio equipment, Sound is Audio has a 16 mm movie camera and a film camera. The artist can create original analog work in the studio and then document the provenance of the art from creation to public distribution. Human beings create and hear sound in waves, not digits.