Experienced CPG marketer with a breadth of roles spanning Brand Management, Innovation, and Trade Marketing, now including entrepreneurship. In corporate roles I've managed 8-figure marketing budgets, drove double digit brand growth on complex categories, found insights that drove years of online ad strategy, and brought new product innovation from idea through to successful multi-million dollar launch. But I'd always wanted to see what I could do on my own without an agency executing for me. So as an entrepreneur, during the post-covid bump in e-commerce, I built a brand from idea, to a to 7-figure run rate in 2 years. I've managed everything from consumer research and brand strategy, sourcing, logistics, forecasting, budgeting, ad creative, ad management, and customer service. it's truly been one of the biggest adventures of my life, and I've learned a lot about my strengths, weaknesses, and grit along the way. As a former 2x Ironman triathlete, my love always comes back to running and being active in nature when possible. Also formerly a volunteer core mentor with the Brand Management Mentorship Program at UBC, where I helped over 150 students over the course of 8 years to develop confidence and land their dream job in marketing, as the program had once done for me.