
I’m a CFO who also leads digital and brings a background in product marketing — which means I’m always thinking about the numbers and the story. I sit at the intersection of finance, brand, and growth, helping our company scale with intention. I’ve worked across early- and growth-stage products, building financial strategy, owning paid media and dotcom performance, and shaping how products go to market. From fundraising and forecasting to conversion rates and CAC, I like getting into the details—but I never lose sight of the bigger picture. At heart, I’m a builder. I love turning ideas into plans, and plans into results. Finance should unlock growth, and digital should drive the business. And product marketing? That’s how you make sure the customer cares.
ea.com
metacareers.com
barclays.com
oliverwyman.com
Denver Metropolitan Area
Chief Financial Officer & Head of Digital Growth
SARAH CREAL BEAUTY
• www.linkedin.com/company/sarah-creal-beauty
• Full-time
Jan 2024 - Present
Head of Product Marketing
Project Canary
• www.linkedin.com/company/projectcanary
• Full-time
Jan 2023 - Dec 2024
Product Marketing Lead
Meta
• www.linkedin.com/company/meta
• Full-time
Jan 2019 - Dec 2023
Denver, Colorado, United States
Founding Team: Finance & Planning
Saie
• www.linkedin.com/company/saiebeauty
Jan 2018 - Dec 2022
Strategy for Marketing, Publishing and Analytics Org
Electronic Arts (EA)
• www.linkedin.com/company/electronic-arts
• Full-time
Jan 2018 - Dec 2019
Head of Global Marketing, Estée Lauder Partnership Initiatives
The Estée Lauder Companies Inc.
• www.linkedin.com/company/the-estee-lauder-companies-inc
Jan 2015 - Dec 2018
Greater New York City Area