I’m a CFO who also leads digital and brings a background in product marketing — which means I’m always thinking about the numbers and the story. I sit at the intersection of finance, brand, and growth, helping our company scale with intention. I’ve worked across early- and growth-stage products, building financial strategy, owning paid media and dotcom performance, and shaping how products go to market. From fundraising and forecasting to conversion rates and CAC, I like getting into the details—but I never lose sight of the bigger picture. At heart, I’m a builder. I love turning ideas into plans, and plans into results. Finance should unlock growth, and digital should drive the business. And product marketing? That’s how you make sure the customer cares.