With 20 years of experience blending entrepreneurial spirit and software development, I specialize in lifecycle marketing through email, SMS, and push. Over the past decade, I’ve led cross-functional teams to drive successful marketing campaigns at Tsyklon, SQUAREFACTOR, and MindComet, delivering consistent growth and building strong client relationships. Currently, as a Senior Martech Specialist at Blue State, I manage end-to-end execution of email and cross-channel campaigns on platforms like Salesforce Marketing Cloud and EveryAction for clients such as Médecins Sans Frontières (Doctors Without Borders) and Vera.