
I’m an independent trend researcher and writer who studies culture. My specialty is decoding the zeitgeist to help organizations understand how the world is changing and how to stay culturally relevant. My work lives at the intersection of hard data, intuitive insights, and storytelling, which I’ve used to create strategic research projects, bespoke trend reports, and creative campaigns for brands like Spotify, Netflix, Nike, Tumblr, and Google, and in partnership with agencies like Canvas8, YPulse, Archrival, and CC Co.
sanfranciscobusinesstimes.com
Berlin, Berlin, Germany
Cultural & Trend Researcher • Consumer Insights Analyst • Brand Strategist
Freelance
Feb 2017 - Present
Freelance Writer
Freelance
Jan 2017 - Present
Co-Creator & Co-Editor
Nobody Magazine
• Self-employed
Jan 2019 - Present
Berlin, Germany
Editorial Director, Western Europe
YPulse
• www.linkedin.com/company/ypulse
• Full-time
Jul 2021 - Oct 2022
Editor
Inside.Com Inc.
Mar 2017 - Aug 2019
Contributing Writer
Green Matters
• www.linkedin.com/company/greenmatters
Oct 2017 - Jun 2018
Reporter
San Francisco Business Times
• www.linkedin.com/company/san-francisco-business-times
Apr 2016 - Jan 2017
San Francisco Bay Area
Senior Trend Writer
Culture Co-op
Jul 2015 - Apr 2016
San Francisco Bay Area