I’m an independent trend researcher and writer who studies culture. My specialty is decoding the zeitgeist to help organizations understand how the world is changing and how to stay culturally relevant. My work lives at the intersection of hard data, intuitive insights, and storytelling, which I’ve used to create strategic research projects, bespoke trend reports, and creative campaigns for brands like Spotify, Netflix, Nike, Tumblr, and Google, and in partnership with agencies like Canvas8, YPulse, Archrival, and CC Co.