I'm a growth marketer with deep expertise in user engagement and retention, product adoption, lifecycle strategy, and product marketing. Over the last 10 years, I've taken app startups from 0-1 in lifecycle strategy, followed by 1-100 through incremental optimizations and deeply integrating lifecycle and product marketing with the in-app user experience. As a data-geek at heart, I get excited about creating unique marketing experiences that delight users and finding small optimizations that make big business impacts.